Sr Product Analyst, Marketplace Analytics

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI and machine learning, software development, sales and marketing, customer support, finance and accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond. In this role, you will shape how pricing, packaging, and promotional strategies evolve across a dynamic, two-sided marketplace, directly influencing growth, user experience, and monetization outcomes.

Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at Go-Lifted and follow on LinkedIn.

The Analytics, Insights and Pricing team is looking for a Senior Product Analyst to drive insights and identify opportunities for the Pricing, Packaging, & Promos team. This role is critical to guiding business decisions and accessing impact in the auction, advertising, subscriptions, and market design domain through experimental design, causal inference techniques, and defining and tracking business-critical metrics. This individual will drive insights and partner cross functionally with product management, engineering, user research, finance, marketing, and analytics teams to compel changes in our strategy.

As a critical member of the Analytics team, you’ll use your quantitative background and expertise manipulating large datasets to bring unparalleled insights into user behavior and site performance. Our team tackles a multitude of exciting challenges including designing auctions and evaluating auction behavior, planning and executing advanced experiments and market design mechanisms, and tracking of our business progress to enable Upwork’s growth. If you enjoy building businesses with endless possibilities, this is a great opportunity!

This is an individual contributor role, reporting to the Senior Manager of Analytics.

Your Responsibilities:

• Design and execute advanced experiments (A/B test, difference-in-difference, regression discontinuity, synthetic control, switchback designs) to rigorously measure causal impact of product interventions.
• Support product metrics tracking and development for the Freelancer Subscription product; design tests and conduct analyses to optimize conversion funnels and reduce churn across the entire freelancer lifecycle.
• Identify high-value feature sets to inform long-term subscription packaging and the product roadmap.
• Support the development of comprehensive incentives and promotional frameworks to identify the highest ROI among various bonus structures.
• Accelerate onboarding for high-intent supply and drive initiatives to increase active supply and improve retention in key marketplace areas.
• Translate complex analyses into business recommendations that balance revenue, user retention, and marketplace efficiency.
• Collaborate with cross-functional partners (Product, Research, Engineering, Finance, Marketing, and User Research) to co-design solutions, benchmark practices, and deliver actionable insights.
• Build clear and accessible reporting frameworks (dashboards, deep-dive readouts, metric definitions) that track performance of monetization products such as ads, subscriptions, and Connects.
• Drive proactive analytics work, framing problems from the customer’s perspective and anticipating business needs.
• Present insights with strong communication skills—both verbal and non-verbal—tailoring storytelling to executives, product leadership, and cross-functional partners.

What it Takes to Catch Our Eye:

• 3–5 years of relevant professional experience in product analytics, data analysis, or equivalent experience through post-graduate study in related fields (Economics, Statistics, etc.)
• Experience in two-sided marketplaces, subscriptions, auctions, or ads with knowledge of market design principles and monetization levers.
• Quantitative expertise in experimental design and causal inference methods, with the ability to measure true product impact and guide tradeoff decisions.
• Strong technical skills in SQL.
• Proficienc