Aimed at mid-level technical marketers who thrive in hybrid work environments and specialize in cloud and AI ecosystems.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Cockroach Labs
Category-defining tech. Career-defining work.
The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.
Cockroach Labs exists to build what comes next — before the world requires it.
We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.
This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.
The Role
We’re hiring a Technical Partner Marketing Manager to help shape and amplify the narrative across CockroachDB’s partner and ISV ecosystem. We’re looking for someone with strong partner marketing experience, a clear point of view on modern infrastructure and AI, and the ability to build credibility across social channels, developer communities, and industry events.
Reporting to the Head of Corporate Marketing, you’ll work closely with partner engineering, alliances, and product marketing to turn integrations and technical work into compelling content, thought leadership, developer programs, and go-to-market campaigns that drive awareness and adoption.
You’ll help turn partner integrations and technical innovation into stories developers and technical buyers actually care about — strengthening CockroachDB’s position within the evolving AI and cloud ecosystem
You Will
Own the Partner Marketing Narrative
Lead go-to-market storytelling for strategic technology partners across cloud, AI, and ISV ecosystems
Create technical content, co-marketing campaigns, and developer-facing assets that drive awareness, adoption, and engagement
Translate integrations and engineering work into clear, compelling narratives for developers and technical buyers
Align partner launches and content with the broader integration roadmap and company positioning
Be the Technical Voice of the Ecosystem
Serve as a public-facing voice for Cockroach Labs across social channels, webinars, events, and developer communities
Bring a strong point of view on AI-native applications, distributed systems, and modern infrastructure
Build credibility with technical audiences through thought leadership, storytelling, and ecosystem engagement
Drive Ecosystem Growth
Help position CockroachDB as the trusted data layer for AI-native and modern applications
Create demos, technical walkthroughs, and partner content that help developers build with CockroachDB
Partner cross-functionally with engineering, product marketing, alliances, and demand gen to amplify partner initiatives and support pipeline growth
Track performance and continuously refine content and programs based on engagement, awareness, and business impact
The Expectations
In your first 30 days, you'll meet the partner team, audit existing partner content and co-marketing agreements, and map the current integration landscape. You'll also build relationships with corporate marketing, product marketing, and demand gen.
By 60 days, you'll publish your first technical partner content pieces, launch a webinar or virtual event with a priority ISV partner, and establish a content calendar tied to the integration roadmap.
By 90 days, you'll have a repeatable go-to-market playbook for new partner integrations, active dev rel engagement in at least two ISV ecosystems, and measurable partner content contributing to awareness and pipeline.
You Have
5+ years of experience in technical marketing, developer relations, partner marketing, or content marketing in a B2B technology company.
Strong technical writing skills with the ability to create content for developer and engineering audiences.
Experience working with cloud platforms, APIs, databases, or infrastructure products.
Comfort collaborating closely with engineering and product teams.
Ability to plan and execute webinars, workshops, and virtual programs independently.
Track record of creating content that drives measurable developer engagement or pipeline.
A self-starter mentality. You don't wait for a brief. You go find the story.
Nice to Have
Experience marketing to developers or within developer ecosystems.
Familiarity with databases, distributed systems, or cloud-native infrastructure.
Background in AI/ML ecosystem partnerships or ISV marketing.
Experience with dev rel community building (forums, Discord, GitHub, Stack Overflow).
Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.
Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.
Benefits
Stock Options
Medical Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Professional Development Funds
Flexible Time Off
Paid Holidays
Paid Sick Days
Paid Parental Leave
Retirement Benefits
Mental Wellbeing Benefits
And more!
The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.
We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.
Salaries for candidates outside the U.S. will vary based on local compensation structures.
This position will remain posted until filled. Applicants should apply via our Careers Page.
Annual Anticipated Base Salary Range (U.S)$150,000—$200,000 USD
Source: Cockroach Labs careers