Staff Data Analyst, Marketing job at GlossGenius in New York, NY

Title: Staff Data Analyst, Marketing

Location: New York, NY

Work Type: Hybrid

Job Description:

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As a Staff Marketing Analyst, you will set the analytical vision and raise the ceiling on what's possible across our Go-to-Market team. You will partner closely with our VP of Growth Marketing to own and evolve our marketing measurement strategy, lead a team of marketing analysts, and drive the overall efficiency of our growth machine. Beyond executing high-quality analysis yourself, you will define frameworks, establish best practices, and multiply the impact of the analysts around you.

You'll report to the VP of Growth Marketing. You must be commutable to our NYC headquarters. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You’ll Do

Work directly with various GTM teams (e.g. lifecycle, performance marketing, brand & product marketing) to execute high-impact campaigns, experiments and projects

Lead, mentor, and grow a team of marketing analysts — setting standards for analytical rigor, documentation, and stakeholder communication

Identify opportunities for optimization and revenue growth through analysis of our funnel, customer performance data, and experiments

Own, iterate and improve upon our multi-touch attribution model and channel lift-testing

Define, govern, and socialize marketing metrics and KPIs (such as CAC, LTV and payback period) ensuring consistent interpretation across teams

Partner with Data Platform and peer Analytics teams to implement best-in-class analytical frameworks and testing structure across our data stack

Leverage AI tools and automation to scale your team's analysis, actively explore how AI can expand what's analytically possible and focus on the most high impact initiatives

Serve as a senior thought partner to go-to-market leadership in deciding how to strategically grow our customer base, and represent the Marketing Analytics function in company-wide data strategy discussions

What We’re Looking For

7+ years of experience in a highly analytical role, 3+ years in a marketing analytics or science role, ideally at a SaaS company

1+ years of experience directly managing or leading a team of analysts, including mentorship, project prioritization, and performance development

Demonstrated use of AI tools (e.g., Claude, ChatGPT, Cursor) to accelerate analysis, build automations, or improve workflow efficiency

Strong perspective on the marketing experimentation lifecycle (hypothesis generation, experimental design, implementation, statistical analysis, A/B testing best practices)

Strong working knowledge of stats (regression, conversation rate modeling, A/B testing, media mix modeling, etc.)

Proficiency in SQL and Python

Experience with Hex, Looker, Tableau, or other data visualization tools is preferred

Familiarity with CRM and Martech tools like Iterable, Hubspot, Eppo and similar is a plus

Benefits & Perks

Flexible PTO

Competitive health & dental insurance options, with premiums partially or fully covered by GG

Fertility and adoption benefits via Carrot

Generous, fully-paid parental leave policy

401k benefit - employees are eligible to contribute starting day 1 of employment

Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses

Pre-tax commuter benefits

Dependent Care FSA

Home office support

Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year

The starting base salary for this role in New York, California, and Washington is between $190,000-$220,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.