Store Marketing & Growth Manager

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide.

Currently, we are looking for a Store Marketing & Growth Manager for The Kyiv Independent Store.

The Kyiv Independent is Ukraine's main English-language news outlet. It was founded in November 2021 by a team of reporters and editors who were fired from the Kyiv Post for defending editorial independence, in partnership with the media consultancy company Jnomics. Today, they are a team of around 85 people, mostly based in Kyiv. Publishing in English, they serve as Ukraine's voice in the world and the world's window into Ukraine.

The Kyiv Independent Store was launched to showcase Ukrainian culture and illustrators from around the world, and to build a new way to support their on-the-ground journalism.

The Kyiv Independent is looking for a hands-on Store Marketing & Growth Manager to lead the marketing, promotion, and sales strategy of our online store — and to own the words that sell it.

This role sits at the intersection of strategy and execution. You’ll be responsible not only for what we sell and how we promote it, but also how we talk about it — turning the Kyiv Independent values, journalism, and mission into clear, compelling store messaging that converts.

RESPONSIBILITIES:

• Develop and execute the marketing and promotional strategy for the Kyiv Independent Store

• Plan and lead promotion and distribution for product drops, seasonal campaigns, and limited editions

• Define promotion mechanics: bundles, pricing logic, offers, CTAs

• Track performance (revenue, conversion, AOV) and iterate based on results

• Lead store campaigns from idea to launch:

• concept and positioning

• messaging and copy

• timing and coordination

• Work closely with design, editorial, audience, and fundraising teams to align store launches with KI’s wider work

• Write and edit:

• product descriptions

• campaign landing pages

• store banners and CTAs

• promo emails and short-form copy

• Ensure a consistent KI tone of voice: sharp, values-driven, honest, never gimmicky

• Translate KI’s mission and journalism into clear, action-oriented messaging

• Help position merch as more than products — as a way to support independent journalism and Ukraine

• Make sure every drop clearly answers:

• why this product

• why now

• what impact it supports

REQUIREMENTS:

• 3–6+ years of experience in marketing, growth, or e-commerce

• Proven experience driving sales through campaigns, not just awareness

• Strong copywriting skills (this role writes a lot)

• Comfortable being hands-on and moving fast

• Analytical mindset and ability to learn from results

• Clear communicator, comfortable working across teams

• Experience in media, publishing, or mission-driven organizations would be considered an advantage

• Familiarity with Shopify or e-commerce analytics would be considered an advantage

• Understanding of international audiences and their interest in Ukraine

• Excellent knowledge of English (intermediate or advanced level)

WE OFFER:

• Market-level compensation;

• Working with a young and highly motivated team for an award-winning media startup;

• Busy but flexible work schedule;

• Medical insurance for team members based in Ukraine.

If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.

We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.