User Acquisition Manager (Meta)

Who this role is best for

Derived from job-description analysis by Serendipath's career intelligence engine.

Skills & requirements

About the role

As a User Acquisition Manager at Toogeza, you will craft and optimize Meta advertising campaigns, driving business growth through strategic decision-making and data analysis, ideally suited for someone with a strong analytical background and a knack for performance marketing.

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Currently, we are looking for an experienced User Acquisition Manager to join one of toogeza’s clients.

Requirements

• 2+ years of experience in user acquisition/performance marketing;

• Experience managing budgets over $100K on Meta;

• Strong understanding of key marketing metrics (CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention) and how they impact business performance;

• Strong analytical skills and ability to make data-driven decisions;

• Experience working with Amplitude/Tableau;

• Structured thinking and systematic work approach;

• Creativity and ability to generate high-quality ideas and hypotheses;

• Ability to explain and support your decisions with data;

• Ability to react quickly and adapt to changes;

• Intermediate or higher level of English.

Responsibilities

• Creating, managing, and scaling advertising campaigns (Meta and others);

• Optimizing ad campaigns to achieve KPIs;

• Owning key performance metrics such as ROAS, Spend, and others;

• Developing and testing hypotheses to optimize user acquisition performance;

• Working closely with PMMs and the creative team to enhance the product and ad creatives;

• Participating in creative brainstorming sessions and generating new ideas;

• Researching and analyzing competitors’ user acquisition strategies, including their channels and ad creatives.

What we offer

• Remote or Hybrid work. The choice is yours!;

• Time-off Policy — unlimited Out of office days;

• Sport and education compensations;

• Psychologists compensation;

• Language courses compensation;

• Coworking compensation;

• Health insurance;

• 100% Sick Leave Compensation;

• Team buildings and offsites (Spain, Italy, Poland and other);

• Merch;

• Birthday presents.

What’s next?

If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.

We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.

Source: Toogeza careers (Ashby)