About the Company:
Ouro is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Ouro's financial products and services span prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners.
Ouro's flagship product Netspend provides prepaid and debit account solutions that connect customers with secure, convenient access to global payment networks so they can manage their money and make everyday purchases. With a nationwide U.S. retail network, customers can purchase and reload Netspend products at 130,000 reload points and over 100,000 distributing locations.
Since Ouro's founding in 1999 by industry pioneers, Ouro products have processed billions of dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with employees worldwide.
Ouro Global, Inc. is filing an application concerning the employment of an alien worker for the following permanent position with the Department of Labor. This notice of filing will be posted for 10 consecutive business days, ending between 30 and 180 days before filing the permanent labor certification application.
- POSITION WITH: Ouro Global, Inc.
- TITLE: VP, Analytics & BI
- LOCATION: Austin, TX; various unanticipated locations throughout the United States
DUTIES:
- Develop an ongoing data science roadmap to shape Ouro Global's future while solving business challenges. serve as an objective, agnostic advisor, by leading and overseeing all data & analytics projects that support critical decision-making across Ouro Global functions. work closely with multiple senior leaders (particularly the VP, Lifecycle Marketing) to make sure their growth agenda and business decisions are supported with timely, accurate, actionable data and insights.
- Be a senior and visible leader inside Ouro Global and a key member of the senior leadership team, overseeing groundbreaking data science, research and analysis that solves business challenges at the highest levels. surface valuable insights from complex data sets, and derive the relevant insight and tell their Ouro Global colleagues a compelling story about what it means to the business, and what they should consider doing as a result.
- Oversee Analytics and BI for Ouro Global's marketing, ensuring strong insight and decision support for all channels including dashboards, tagging, performance monitoring and identification of business opportunities and issues. oversee champion/challenger and multivariate testing analytics to assist in the delivery of exceptional customer experiences, new product and application launches and site enhancements. ensure 'best in class' Analytics approaches/tools and ROI/ROAS modeling to enhance profitability for clients.
- Drive the development of more accurate and sophisticated multi-touch attribution models, to determine how and where to assign credit for traffic, acquisition and conversion, across a variety of marketing and communications touchpoints in Ouro Global's consumer engagement journey. enable both offline and digital agency and client leaders to make better choices on their investments, resulting in lower CPA and higher LTV.
- Serve as the architect of recommendations for best-in-class omnichannel campaigns and/or other digital initiatives, which includes pre-campaign analysis and planning, campaign management, test/learn/optimize/pivot, post-campaign analysis and recommendations for continuous optimization. Where relevant, these efforts will be used in 'digital playbooks' that include a clear definition of what to do, how to do it and how to measure it.
- Deepen Ouro Global's understanding of customer needs and further build relationships across Ouro Global's senior leadership team. work with cross-functional leadership to help identify new areas of expertise and create new solutions, new services, and new IP, which will help drive revenue, client engagement, and the overall value of Ouro Global's products.
- Work closely with Ouro Global's business leaders to forecast customer segment, campaign and channel performance. develop standardized, automated reports and ad hoc requests that monitor customer journeys and behaviors and provide a benchmark for actionable insights. partner with IT to develop a keen understanding of all sources of customer data, and then optimize how data and customer views/files are organized and utilized across the Ouro Global organization. own critical direct response models to maximize ROI and evolve the organization towards a more sophisticated Multi-Touch Attribution Marketing Mix Model.
- Working closely with agency and internal Ouro Global business leaders to define concrete objectives and measures of success, for all digital and traditional activities and programs. This will include measuring all marketing performance and attribution to glean a crystal-c