VP of Growth Marketing

Fitt
US
Remote

Who this role is best for

Aimed at senior DTC eCommerce professionals who architect growth systems in CPG/VMS, preferring remote async work.

Best fit for

  • Leaders who scale subscription-heavy CPG brands through systematic growth frameworks.
    — “Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand”
  • Creative strategists building frameworks for high-volume UGC and ad concept pipelines.
    — “World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging”
  • Analytical operators modeling profitability beyond vanity metrics like ROAS.
    — “Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV”

Things to consider

  • Requires hands-on leadership of multi-million dollar paid acquisition budgets.
    — “Oversee multi-million dollar annual spend”
  • Must partner closely with founder-led organic growth initiatives.
    — “Founder-led organic growth (critical)”

How to stand out

  • Demonstrate concrete systems built for UGC production and creative iteration velocity.
    — “Build repeatable systems for: High-volume UGC production”
  • Highlight Shopify ecosystem expertise beyond basic platform familiarity.
    — “Shopify ecosystem expert (Platform functionality, apps, integrations)”
  • Quantify impact on retention metrics like 30/60/90-day cohort LTV.
    — “Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day)”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Drive new customer growth
  • Improve CAC efficiency
  • Expand LTV
Typical background
6+ years of DTC eCommerce Growth experienceExpert understanding of building repeatable, scalable growth systems

Skills & requirements

Required

DTC Ecommerce GrowthPaid AcquisitionCreative StrategyLifecycle + RetentionOffer + Funnel Design

Preferred

Additive Manufacturing TechnologiesMetal Injection Molding (mim)

Stack & domain

Dtc Ecommerce GrowthMeta-first, Multi-channel ExpansionUgc + Creator PipelinesAffiliate / Performance PartnershipsFounder-led Organic GrowthOffer + Funnel DesignCreative StrategyShopify EcosystemAdvanced Dtc Marketing MetricsNext-gen Attribution Tactics / PlatformsLanding Page Cro Best PracticesEmail / SmsPost-purchase FlowsRetention CampaignsTeam LeadershipProject ManagementProblem-solvingCommunicationInfluencing Without AuthorityContinuous Learning And ImprovementFeedbackAccountabilitySafetyQualityDeliveryCost ObjectivesLeadershipTeamworkInfluencingContinuous LearningHealth And WellnessCpgVmsSubscription-heavy Cpg Brand

About the role

The VP of Growth Marketing is responsible for architecting and scaling a comprehensive growth strategy for a regenerative food company, focusing on both paid and organic growth channels, while leading a cross-functional team to drive customer acquisition and retention.

Original posting from Fitt via Ashby

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful.

JOB DESCRIPTION

We’re hiring a VP of Growth to own the entire growth engine. This is not a channel role. This is not a “manage agencies” role. This is a build, lead, and scale the machine role.

You will architect and run a modern DTC growth system across:

  • Paid acquisition
  • Organic / founder-led growth
  • Creative strategy
  • Affiliate + partnerships
  • Lifecycle + retention
  • Offer + funnel design

You’ll lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion.

RESPONSIBILITIES

Growth Strategy & System Design

  • Build and continuously evolve our growth playbooks
  • Design scalable systems for:
  • Paid acquisition (Meta-first, multi-channel expansion)
  • UGC + creator pipelines
  • Affiliate / performance partnerships
  • Founder-led organic growth (critical)
  • Translate strategy into clear weekly execution + KPIs

Paid Acquisition at Scale

  • Oversee multi-million dollar annual spend
  • Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.)
  • Optimize to contribution, not vanity ROAS
  • Continuously push new audience + creative expansion

Creative Strategy Leadership

  • Own the creative engine, not just performance
  • Build repeatable systems for:
  • High-volume UGC production
  • Ad concept pipelines (hooks, angles, offers)
  • Iteration velocity
  • Partner tightly with content + founder to unlock scroll-stopping creative

Founder-Led Growth Flywheel

  • Build systems that convert: Organic reach → leads → customers
  • Launch and scale:
  • Lead magnets
  • Advertorial funnels
  • “Blog ads” / whitelisting strategies

Offers, Funnels & Monetization

  • Constantly ideate and test:
  • Offers (bundles, discounts, entry points)
  • Funnels (sample packs, subscriptions, lead gen)
  • Improve AOV, Conversion rate, and New customer acquisition efficiency

Retention & LTV Expansion

  • Build a subscription-first growth engine
  • Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day)
  • Partner with Retention lead on:
  • Email / SMS
  • Post-purchase flows
  • Retention campaigns

Team Leadership

  • Lead and develop a high-performance growth org:
  • Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships
  • Set clear ownership, KPIs, quarterly rocks and accountability
  • Create a culture of Speed, Ownership, Relentless iteration

ABOUT YOU

  • 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)
  • Expert understanding of building repeatable, scalable growth systems, not just paid ads
  • Team leader and people manager, capable of driving channel-level performance
  • Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand
  • World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.
  • Shopify ecosystem expert (Platform functionality, apps, integrations)
  • Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
  • Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
  • Very strong retention knowledge, especially around driving subscriber LTV / churn reduction
  • Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
  • Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
  • Can manage external agencies and contractors while owning outcomes
  • Care deeply about health, food, and building a brand with integrity
  • Prefer low-ego, remote, async work environments

Source: Fitt careers (Ashby)

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