Summary
The Web Analytics Manager supports North America e-commerce by delivering actionable insights to improve digital performance and customer experience across the website and app. This role owns day-to-day analytics work including performance reporting, campaign analysis, and user behavior analysis while contributing to measurement strategy. The manager partners with Digital Commerce, Product, Marketing, and Technology teams to define KPIs and inform optimization efforts.
Responsibilities
- Analyze site and app performance to identify trends, opportunities, and issues affecting conversion, engagement, and revenue.
- Conduct ad hoc and recurring analyses including funnel performance, customer behavior, campaign effectiveness, and feature adoption.
- Translate data findings into clear insights and recommendations to inform business and optimization decisions.
- Manage creation and maintenance of daily, weekly, monthly, and quarterly reporting and ensure accuracy and consistency.
- Partner with stakeholders to define KPIs and success metrics for campaigns, launches, and site enhancements.
- Act as a power user of Adobe Analytics, Customer Journey Analytics, and Contentsquare and support analytics implementation and QA.
- Support A/B testing, personalization, and site enhancement measurement and prioritization of analytics requests.
Requirements
- Experience in web or digital analytics, preferably in an e-commerce environment.
- Strong hands-on experience with Adobe Analytics and/or Customer Journey Analytics, including Adobe Launch (DTM).
- Working knowledge of analytics implementation, QA, and data validation best practices.
- Strong analytical skills with the ability to interpret data and present clear recommendations to stakeholders.
- Excellent verbal and written communication skills and ability to collaborate across cross-functional teams; SAS/SQL experience is a plus.