Account Coordinator, Consumer

M Booth
New York, NY
On-siteCareer-pivot friendly

Who this role is best for

A natural match if you have experience in media relations and influencer programming.

Best fit for

  • Candidates with experience in media relations and influencer outreach for consumer brands
    — “Support two leading consumer brands by executing integrated PR campaigns that include earned media, influencer, and creative activations.”
  • Individuals who are naturally attuned to pop culture and social trends
    — “Identify trends within the CPG industry and home care category, with a sweet spot for pop culture.”
  • People who thrive in a collaborative, people-first agency culture
    — “We are a collaborative mid-sized agency with an immediate opportunity for an Account Coordinator to join our growing Consumer team!”

Things to consider

  • Location preference is strong for the Tri-state area despite remote options in multiple states
    — “Location: Tri-state strongly preferred”
  • The role involves managing product samples and event logistics, which may require attention to detail and coordination skills
    — “Oversee product sample inventory and shipping for media, creator, and partner activations”

How to stand out

  • Highlight your ability to manage media lists and track campaign performance metrics
    — “Build and maintain media lists using industry tools (e.g., Muck Rack, Cision).”
  • Demonstrate your understanding of how brands engage with cultural conversations
    — “A natural interest in consumer culture, social platforms/trends, news cycles, and how brands participate in cultural conversations.”
  • Showcase your experience with influencer management and content review
    — “Begin to manage influencer relationships, including outreach, contracting, and content review, with team guidance.”
  • Emphasize your experience with organizing client folders and brand assets
    — “Manage account organization, including client folders, brand assets, media trackers, and shared drive.”
  • Demonstrate your ability to monitor and merchandise earned media coverage
    — “Monitor earned media daily and update coverage tracker in real time.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful PR campaigns
  • media coverage
  • influencer engagement
Typical background
public relationsmarketingcommunications

Skills & requirements

Required

Media RelationsInfluencer ProgrammingTeam CoordinationMeasurement And Reporting

Preferred

CPG Industry KnowledgePop Culture Trends

About the role

Original posting from M Booth via Greenhouse

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. 

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for an Account Coordinator to join our growing Consumer team!

ACCOUNT COORDINATOR, CONSUMER BRANDS

The Account Coordinator (AC) is the backbone of the account team, keeping projects organized, timelines on track, and communications flowing smoothly. You’ll support two leading consumer brands by executing integrated PR campaigns that include earned media, influencer, and creative activations.

Media Relations

Build and maintain media lists using industry tools (e.g., Muck Rack, Cision).

Begin developing relationships with key media contacts

Craft compelling pitches, conduct outreach, and secure coverage

Coordinate media product requests and sendouts 

Influencer Programming

Build curated influencer rosters aligned with campaign objectives, themes, and target audiences

Track influencer deliverables and gather back-end performance metrics

Begin to manage influencer relationships, including outreach, contracting, and content review, with team guidance 

Catalog and archive final creator assets for reference and recapping

Coordination & Team Support

Serve as the team coordinator: schedule internal/client calls, set agendas, and circulate detailed recaps

Manage account organization, including client folders, brand assets, media trackers, and shared drive

Oversee product sample inventory and shipping for media, creator, and partner activations

Support execution of brand events, media desksides, creative mailers, and other tactical program elements 

Measurement & Reporting

Monitor earned media daily and update coverage tracker in real time

Merchandise notable coverage and flag breaking client, competitor, or crisis-related news

Support monthly and programmatic reporting 

Team Collaboration

Proactively communicate project status, progress, roadblocks, and capacity with managers and integrated team leads

Bring a positive attitude, collaborative spirit, and willingness to learn while supporting teammates and business objectives

Actively engage across team channels, including internal meetings, email, and Slack, sharing perspective, ideas, and questions

Business & Research

Conduct research to support campaign development and new business opportunities

Monitor and share industry, category, and competitive news; draft client and team updates as relevant 

Identify trends within the CPG industry and home care category, with a sweet spot for pop culture

Build understanding of the communications landscape, agency teams, processes, resources, and tools

QUALIFICATIONS

Bachelor’s degree or equivalent

0-1 years of experience (internships included)

Strong written communication skills with an eye for clarity, tone, and grammatical precision

Polished (in-person and virtual) presence and confident voice

Positive, proactive, and flexible mindset

Ability to work independently and collaboratively in a team environment 

Ability to multitask and meet deadlines

Strong attention to detail and organizational skills 

A natural interest in consumer culture, social platforms/trends, news cycles, and how brands participate in cultural conversations

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

A workplace that’s alive with courage, ideas, respect, and humanity

Professional growth and development programs to help advance your career

Comprehensive health care and wellness plans for your entire family

A 401(k) Savings Plan and Flexible Spending Accounts

Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays

Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

SALARY: $45,000 - $48,000

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: Tri-state strongly preferred 

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

Source: M Booth careers (Greenhouse)

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