Account Coordinator, Paid Search

DEPT®

United States

RemoteCareer-pivot friendly

Who this role is best for

Entry-level candidates with foundational SEM skills and a willingness to learn will find this role aligns with their growth trajectory. The remote work arrangement and focus on execution support early-career professionals.

Best fit for

Early-career professionals looking to build technical SEM skills through hands-on execution and training
— “This role is designed for someone learning a new job, moving from foundational training to independent, error-free execution of standard tasks.”
Individuals with agency or startup experience who can adapt quickly to a collaborative, fast-moving environment
— “1-2 years experience in an agency or startup environment.”
Candidates who prioritize data accuracy and are comfortable with spreadsheet tools for campaign management
— “Strong attention to detail and commitment to QA to ensure data accuracy for internal teams and clients.”

Things to consider

The role assumes a U.S. citizen or work-authorized status due to E-Verify participation
— “DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.”
Remote work is a possibility, but the role involves collaboration with internal and nearshore teams
— “Collaborate with internal and nearshore teams, delegating execution tasks when appropriate and participating in ongoing paid search training.”

How to stand out

Highlight your experience with Google Ads and Microsoft platforms in your resume and interview responses
— “Execute day-to-day paid search account management across platforms including Google Ads and Microsoft.”
Demonstrate your ability to apply spreadsheet formulas effectively to real-world marketing tasks
— “Ability to apply spreadsheet formulas effectively in real-world use cases (e.g., ad customization and data analysis) with minimal oversight.”
Showcase your proactive problem-solving by mentioning instances where you flagged and addressed performance variances
— “Monitor daily performance and budget pacing, proactively flagging and addressing variances greater than ±15%.”
Emphasize your experience in campaign builds, including strategy, structure, and ad development
— “Support campaign builds by contributing to strategy, structure, keyword selection, settings, and ad development.”
Demonstrate your understanding of core SEM metrics and how they influence campaign outcomes
— “Understanding of core SEM metrics (e.g., CPC, CTR, CVR) and how they relate to performance outcomes.”

Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

execution of paid search account management
proactive identification of performance trends
accurate performance summaries

Typical background

1-2 years experience in an agency or startup environment

Skills & requirements

Required

Paid Search Engine MarketingData AnalysisBid ManagementCampaign OptimizationReportingTracking SolutionsCollaboration

Preferred

SEM Optimization Methodologies

Stack & domain

ExcelGoogle SheetsGoogle AdsMicrosoft AdsVlookupPivot TablesConditional FormattingSEM MetricsSEM OptimizationAttention To DetailTeamworkCommunicationProblem-solvingDigital MarketingPaid Search

About the role

Original posting from DEPT® via Greenhouse

WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE:
As an Account Coordinator, Paid Media your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations.
Account Coordinators will become responsible for 2-3 accounts and will learn DEPT®’s best practices for Paid Search Engine Marketing while gaining the foundational skills necessary to progress into more advanced roles that will expand on the breadth and depth of knowledge.
PROFICIENCY EXPECTATIONS
We expect Account Coordinators to develop a solid foundation of Paid Media analytical and technical expertise and be proficient in the following:
Proficiency in Excel/Sheets:
Demonstrate proficiency in using essential spreadsheet functions and formulas including, but not limited to:
sorting
filters
vlookup
concatenate
pivot tables
text to columns
conditional formatting
Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed. Accuracy is critical, and Associates will need to QA their work to ensure accurate data is being relayed to the rest of the team and clients.
Proficiency in Paid Media:
Ability to navigate through the UIs to:
Pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results.
Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
Create and edit campaigns, ads, and audiences in Facebook
Understanding of DMUS’s SEM methodology
Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc)
High-level understanding of the different levers to pull to hit target goals
Attend search-specific training led internally or by channel partners to continue education
Experience across Google - search, display and/or app campaignsExperience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaignsExperience with A/B testing
GROWTH EXPECTATIONS
Over time in the role, we expect Associates to be responsible for learning and mastering higher-level concepts as outlined below:
Report write-ups –Able to identify performance trends, understand the metrics, explain why certain things happened in the past week, and develop write-ups with clear explanations.
Bid adjustments – Able to understand different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments.
Daily performance monitoring – Understand what to look at within the platforms daily to know when an action is needed based on performance fluctuations and trends. Understands how to leverage Qontrol to identify where accounts need attention and conduct a deeper investigation to solve execution problems.
Budget pacing - Able to update, monitor, and communicate budget pacing performance to the broader team and flag any pacing areas above/below 15% variation.
Campaign builds – Able to develop suggestions on the best method to build out a campaign, overall theme, keywords (search), parameters, settings, ads, etc.
Pixels – Able to create/pull/QA pixels, tracking, remarketing, and list creation.
Able to delegate production tasks to nearshore or other internal team members where appropriate.
WHAT DO WE OFFER?
Healthcare, Dental, and Vision coverage
401K plan, plus matching
PTO
Paid Company Holidays
Parental Leave
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.
Learn more about DEPT®
DIVERSITY, EQUITY, & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
#LI-remote
The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.
US Remote Range$47,900—$60,000 USD

Source: DEPT® careers (Greenhouse)