Associate Manager, Brand Management

Authentic Brands Group
Mexico City, Mexico
On-siteCareer-pivot friendly

Who this role is best for

Candidates with brand management experience and analytical skills in the Latin American region will find this associate manager role a strategic fit.

Best fit for

  • Candidates with 3+ years in brand management or licensing who are comfortable with cross-functional collaboration
    — “Collaborate cross-functionally with internal stakeholders (Brand, Legal, Finance, Accounting, FP&A)”
  • Professionals with strong data analysis skills and a track record in financial modeling and forecasting
    — “Hands-on experience with forecasting, budgeting, and analyzing royalty revenue and sales data”
  • Individuals with a background in managing licensing partnerships and a focus on retail profitability
    — “Develop and maintain relationships with existing licensing partners across the region and drive organic growth within the territory”

Things to consider

  • The role demands high attention to detail for financial and contractual data management
    — “Excellent attention to detail, organizational skills, and a bias for action”
  • Candidates must be prepared to manage multiple priorities and work independently
    — “Ability to work independently and manage multiple priorities effectively”

How to stand out

  • Highlight experience in translating market research into strategic brand growth initiatives
    — “Conduct and synthesize consumer trend research, competitive analysis, and category growth studies”
  • Emphasize your ability to maintain consistent brand guidelines and communication systems
    — “Develop and maintain organized systems and templates for partner communication, product catalogs, marketing plans, and brand guidelines”
  • Demonstrate advanced Excel skills with examples of financial modeling and dashboard creation
    — “Strong technical proficiency in Microsoft Office (Excel, PowerPoint, Word) with demonstrated advanced Excel skills”
  • Showcase your experience in negotiating licensing agreements and maintaining brand integrity
    — “Assist in negotiating new licensing agreements and approving distribution channels”
  • Include examples of managing partner relationships and driving retail profitability
    — “Maintain regular communication with licensing partners to understand their business models and challenges”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Drive growth and performance of Authentic's Lifestyle brand portfolio
  • Develop and maintain relationships with licensing partners
  • Conduct and synthesize consumer trend research
Typical background
Experience in brand management, licensing, or related field

Skills & requirements

Required

Partner Relationship ManagementStrategic AnalysisMarket InsightsBrand Strategy DevelopmentFinancial Target SettingOperational Excellence

Preferred

Digital MarketingBrand Storytelling

Stack & domain

Brand ManagementLicensingMarket AnalysisStrategic PlanningPartner Relationship ManagementCommunicationTeamworkProblem-solvingMarketing

About the role

Original posting from Authentic Brands Group via Greenhouse

Who We Are

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do

The Associate Manager, Brand Management, Lifestyle - LATAM is a key operational and strategic partner driving growth and performance of Authentic's Lifestyle brand portfolio across the LATAM region. You'll balance hands-on execution with emerging leadership responsibilities, managing key licensing partnerships while contributing to brand strategy development. You are a driven professional who will oversee day-to-day partner relationships, analyze market trends, and help drive toward financial targets—all while maintaining operational excellence and supporting the Brand Manager on strategic initiatives.

What You'll Be Working On

PARTNER RELATIONSHIP MANAGEMENT

Play an essential role in supporting the brand management team with day-to-day business management.

Develop and maintain relationships with existing licensing partners across the region and drive organic growth within the territory.

Maintain regular communication with licensing partners through calls and in-person meetings to understand their business models, product development cycles, and challenges, while providing strategic support to identify growth opportunities and drive retail profitability.

STRATEGIC ANALYSIS & MARKET INSIGHTS

Conduct and synthesize consumer trend research, competitive analysis, and category growth studies to inform strategic recommendations.

Extract and synthesize performance data from existing partners—retail/wholesale sales, product categories, key accounts—to identify trends, benchmark performance, and deliver strategic recommendations for growth and profitability.

Continuously monitor global licensing deals and successful business cases across the portfolio, documenting category benchmarks and translating best practices to identify LATAM growth opportunities.

PRODUCT & CATEGORY STRATEGY EXECUTION

Collaborate cross-functionally with internal stakeholders (Brand, Legal, Finance, Accounting, FP&A) and external licensing partners to develop and execute product and category strategies that sustain brand growth and ensure operational alignment.

Assist in negotiating new licensing agreements and approving distribution channels, serving as guardian of brand integrity and long-term brand health across all partner initiatives.

Identify new supply chain opportunities that could support partners and unlock additional growth for the brands.

EXECUTION & ADMINISTRATIVE EXCELLENCE

Oversee partner financial submissions including quarterly sales reports, forecasts, and annual budgets, providing guidance to ensure accuracy and timely data entry in Authentic's sales and royalty platform.

Develop and maintain organized systems and templates for partner communication, product catalogs, marketing plans, and brand guidelines to ensure consistency and efficiency.

Prepare meeting minutes, business summaries, and administrative reports as requested.

Manage legal and operational support, including contract amendments, renewals, customs clearances, trademark management, and other relevant documentation.

Must Haves

Bachelor's degree in a relevant field or equivalent professional experience.

3+ years of experience in brand management, business development, brand marketing, or licensing program management.

Analytical mindset with ability to synthesize complex data into clear, actionable business insights.

Excellent attention to detail, organizational skills, and a bias for action.

Ability to work independently and manage multiple priorities effectively.

Strong technical proficiency in Microsoft Office (Excel, PowerPoint, Word) with demonstrated advanced Excel skills for data analysis, financial modeling, and dashboard creation.

Hands-on experience with forecasting, budgeting, and analyzing royalty revenue and sales data.

Demonstrated ability to read, interpret, and understand licensing agreements, amendments, and legal documentation with attention to commercial terms and risk mitigation.

Fluency in both English and Spanish, written and verbal, required for daily communication with internal and external stakeholders.

Excellent communication skills, both written and verbal, with the ability to effectively communicate in meetings and presentations.

Willingness and ability to work in person at the Mexico City office.

Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).

Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.

We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy 

Source: Authentic Brands Group careers (Greenhouse)

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