A natural match if you have 8+ years of B2B marketing experience in professional services and a track record of integrating acquired marketing teams.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Grant Thornton
Position Summary
As the Audit & Tax Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high-growth Audit and Tax practices. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility, market differentiation, and revenue growth in a fast-paced, client-centric environment.
You will serve as a key partner to Audit & Tax leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape.
This role requires a blend of strategic insight, creative execution, and cross-functional collaboration. You’ll thrive here if you’re energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.
Key Responsibilities and Essential Functions
Go-to-Market Execution
Launch and manage Audit & Tax GTM campaigns aligned to priority sectors and offerings
Ensure all positioning is client-first and clearly differentiated from Big Four competitors
Acquisition Marketing Integration
Evaluate and integrate marketing functions from acquired firms into a unified GT model
Lead brand transition and change management—determine when to retain sub-brands vs. full GT integration
Preserve best practices and talent while eliminating duplication
Content & Campaign Engine
Build a scalable content operation modeled on “content factory” principles—fast, compliant, personalized, and reusable
Run always-on campaigns triggered by demand signals and aligned to pipeline goals
Cross-Service Line Alignment
Partner with Advisory marketing lead to ensure message consistency and avoid duplication
Position Audit & Tax as the firm’s growth engine while aligning with firmwide brand campaigns
Analytics & Accountability
Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice
Deliver dashboards and insights for leadership visibility and decision-making
Other duties as assigned
Time Allocation
50%: Audit & Tax GTM strategy and campaign execution
30%: Acquisition marketing integration and change management
10%: Cross-SL and firmwide alignment
10%: Talent development and marketing capability building
Performance Metrics
Growth in Audit & Tax-sourced pipeline and revenue
Full integration of acquired marketing orgs within 12 months
Improved campaign efficiency (cost per lead, cycle time)
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus
8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments
Proven success in developing and executing strategic marketing plans that drive business growth
Strong understanding of digital marketing, content strategy, and lead generation
Excellent communication, collaboration, and stakeholder management skills
Ability to thrive in a high-growth, matrixed organization with shifting priorities
Preferred Attributes
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
Familiarity with industry sectors such as audit assurance services, EBP, IT Assurance or Strategic Assurance and SOC services
A strategic thinker with a hands-on approach and a bias for action
The base salary range for this position is between $184,000 and $276,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.
In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.
In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.
Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets.
Source: Grant Thornton careers