B2B Marketing Account Director

Powerdigitalmarketing
Chile +5 more
RemoteCareer-pivot friendly

Who this role is best for

B2B marketing professionals with consultative experience and strategic thinking will find this mid-level role in a remote-first, tech-enabled growth firm with a focus on client revenue and retention.

Best fit for

  • Candidates with mid-level B2B marketing experience and a track record of client retention and revenue growth
    — “6+ years in B2B marketing, with client-facing or consultative experience
  • Individuals who have managed account portfolios and collaborated closely with sales leadership
    — “The B2B version of this job involves the client's sales team as much as their marketing team
  • Professionals comfortable with data-driven strategy and AI tools in a remote work environment
    — “Employ AI technologies to enhance and optimize business processes

Things to consider

  • Role requires advanced English proficiency for client and internal communication
    — “Proficiency in spoken and written English at an advanced level is required for this role

How to stand out

  • Demonstrate past success in refining ICPs and improving lead handoff between marketing and sales
    — “Work directly with client sales leadership on ICP refinement, lead scoring criteria, MQL→SQL handoff quality, and pipeline health
  • Showcase ability to present data-backed insights to C-suite stakeholders
    — “Has presented to VP and C-suite stakeholders and pushed back on them when the data supported it
  • Emphasize experience in building multi-threaded client relationships for account stability
    — “Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
  • Demonstrate expertise in B2B-specific metrics and measurement challenges
    — “Knows B2B measurement well enough to have an opinion — pipeline attribution, MMM limitations in long-cycle sales, when last-touch is misleading
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · CompanyLevel · Mid

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Managed B2B accounts
  • Increased revenue and brand recognition
Typical background
Experience in marketing and consulting

Skills & requirements

Required

B2B MarketingClient Relationship ManagementSales Team CollaborationRevenue GrowthMarketing Strategy

Preferred

AI Technologies Proficiency

Stack & domain

SEOContent MarketingPaid MediaSocial Media MarketingProgrammaticPublic RelationsInfluencer MarketingEmailSMSConversion Rate OptimizationRetail MarketingCreativeAI TechnologiesProprietary TechnologyBusiness Processes OptimizationClient Performance And Sentiment ToolDiagnostic SystemLeadershipStrategic PlanningTeam ManagementClient Relationship ManagementRevenue GrowthBrand RecognitionMarketing ContributionSales Team CollaborationPipeline HealthRetention And ExpansionMulti-threaded RelationshipsClient EngagementB2B MarketingGrowth MarketingMarketing StrategyClient SuccessSales EnablementDigital MarketingMarketing TechnologyCustomer JourneyMarketing Analytics

About the role

Original posting from Powerdigitalmarketing via Greenhouse

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

You'll own a portfolio of 4–6 B2B accounts. That means running Power Circuit (our proprietary diagnostic system) to identify what's actually constraining each client's growth, building the strategy around that diagnosis, and holding the team accountable for executing it.

The B2B version of this job involves the client's sales team as much as their marketing team. Lead quality, ICP definition, pipeline conversion, win rates — these come up in every QBR. You need to be comfortable having those conversations with a VP of Sales who is skeptical of marketing's contribution.

Responsibilities:

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Run quarterly Power Circuit reviews for each account — diagnose growth constraints across all six pillars (Business, Audience, Product, Messaging, Channels, Measurement) and build the roadmap from the findings

Work directly with client sales leadership on ICP refinement, lead scoring criteria, MQL→SQL handoff quality, and pipeline health

Own the senior client relationship; QBRs should address revenue, not recap campaigns

Coordinate paid, SEO, content, ABM, and creative work around a single account strategy

Manage retention and expansion; lead renewals; grow MRR in your portfolio

Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk

Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs

Coach and give direct feedback to analysts and specialists on your accounts

Role Requirements:

6+ years in B2B marketing, with client-facing or consultative experience

Has worked with sales teams directly — understands why the MQL→SQL handoff breaks and how to fix it

Fluent in B2B-specific dynamics: buying committees, long sales cycles, high-ACV pipeline, CAC in enterprise contexts

Knows B2B measurement well enough to have an opinion — pipeline attribution, MMM limitations in long-cycle sales, when last-touch is misleading

Has presented to VP and C-suite stakeholders and pushed back on them when the data supported it

Track record of retaining and growing accounts

ABM strategy experience, not just execution

Key Performance Indicators (KPIs)

Expansion to Churn Ratio (ETCR)

Net MRR across portfolio

Client NPS (8+ avg)

Monthly Service Expansion pipeline generation

Power Circuit Certification (annual)

Most Important Things (MITs)

Team Coaching and Development

Marketing Strategy, Development and Execution

Client Retention and Client Revenue Growth

Benefits & Perks:

Base salary paid in USD + commission opportunities

Unlimited Time Off available on day one

Fully flex work environment: full-remote, in-office, or hybrid

Healthcare stipend: $50/month to support your healthcare or insurance costs

National Holidays + 2 Mental Health Recharge Days per year

Unlimited opportunities for growth & leadership within a rapidly growing firm

Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

Quarterly awards including prize money and recognition for outstanding performance

Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Source: Powerdigitalmarketing careers (Greenhouse)

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