Bilingual Territory Sales Representative

Wheel Pros
4275-2 Regency Dr +2 more
On-siteCareer-pivot friendly

Who this role is best for

A natural match if you have field sales experience in the automotive aftermarket and fluency in Spanish.

Best fit for

  • Candidates with field sales experience in automotive aftermarket and bilingual Spanish/English skills
    — “Experience in automotive aftermarket, distribution, wheels/accessories, lighting, or adjacent industries.”
  • Individuals with a track record of managing and growing strategic accounts
    — “Experience managing a defined book of business and growing strategic accounts.”
  • Professionals adept at using CRM tools and interpreting sales data for growth
    — “Familiarity with data-driven selling tools (sales analytics, ordering trends).”

Things to consider

  • Travel is a regular requirement, as the role involves in-person customer visits.
    — “Valid driver’s license and ability to travel routinely within the territory.”
  • The role demands strong collaboration with multiple internal teams for account success.
    — “Partner with Distribution/Operations, Customer Service, Product, and Marketing to support account needs and territory initiatives.”

How to stand out

  • Highlight your history of account retention and reactivation in your resume and interviews.
    — “Detect churn risk and sales declines using data/ordering insights; build action plans to recover and retain revenue.”
  • Emphasize your ability to execute territory plans and manage customer relationships.
    — “Develop and execute a strategic territory plan, including visit cadence, priorities, and targeted growth initiatives for key accounts.”
  • Showcase your CRM proficiency and data-driven approach to sales execution.
    — “Maintain accurate activity, pipeline, and account plans in CRM; use CRM to drive consistency and growth.”
  • Demonstrate your consultative selling abilities with examples of discovery and closing techniques.
    — “Consultative selling skills (discovery, objection handling, closing).”
  • Demonstrate your ability to coordinate with Inside Sales for seamless customer experience.
    — “Coordinate with Inside Sales for quotes, order processing, follow-up, and issue resolution.”
Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • new customer acquisition
  • revenue growth
  • market penetration
  • customer satisfaction
Typical background
salesaccount management

Skills & requirements

Required

SalesAccount ManagementCustomer Relationship ManagementProduct KnowledgeNegotiationConsultative SellingMarket Analysis

Preferred

Fleet ManagementAutomotive Industry Knowledge

Stack & domain

B2B SalesCRM ToolsMicrosoft OfficeGoogle WorkspaceDriver’s LicenseCommunicationCustomer EngagementAccount ManagementProactive OutreachFollow-upAutomotiveVehicle EnhancementsWheelsSuspensionLightingAccessories

About the role

Original posting from Wheel Pros via Greenhouse

About Us:

A division of Hoonigan, Wheel Pros serves the automotive enthusiast community through engaging content and a broad range of vehicle enhancements from brands like Fuel Off-Road, American Racing, KMC, Rotiform, and Black Rhino. Our distribution centers in North America, Australia, and Europe support more than 30,000 retailers along with a growing e-commerce presence, giving enthusiasts reliable access to wheels, suspension, lighting, and accessories.

Our experience in automotive culture guides how we operate and help us stay connected to what enthusiasts care about as the industry evolves. With one of the strongest product portfolios in the industry and a global network behind it, we’re focused on delivering products and experiences that set the standard for enthusiasts worldwide.

Job Summary:

The Territory Sales Representative is responsible for driving profitable sales growth within an assigned geographic territory by managing and expanding relationships with key accounts, identifying new revenue opportunities, and executing strategic customer visit plans. This role focuses on upselling/cross-selling, proactive account management, CRM discipline, and tight collaboration with Inside Sales to ensure seamless order processing and customer experience.

Responsibilities:

Territory & Account Growth

Develop and execute a strategic territory plan, including visit cadence, priorities, and targeted growth initiatives for key accounts.

Drive assigned account sales by uncovering opportunities, expanding product adoption, and increasing share of wallet.

Identify and convert upsell and cross-sell opportunities during customer visits and calls.

Detect churn risk and sales declines using data/ordering insights; build action plans to recover and retain revenue.

Prospect and develop new business within the territory, including reactivation of dormant accounts.

Customer Engagement & Service

Conduct regular in-person and virtual customer meetings to strengthen relationships and drive execution.

Coordinate with Inside Sales for quotes, order processing, follow-up, and issue resolution.

Follow up on commitments and action items to close deals and prevent lost sales.

Sales Process, Tools & Reporting

Maintain accurate activity, pipeline, and account plans in CRM; use CRM to drive consistency and growth.

Segment accounts and prioritize time using an Ideal Customer Profile (ICP) and account tiering (e.g., Strategic/Key/Long Tail).

Cross-Functional Partnership

Partner with Distribution/Operations, Customer Service, Product, and Marketing to support account needs and territory initiatives.

Provide field feedback on competitive activity, pricing pressure, product gaps, and customer trends.

Performance Expectations & KPIs

Field activity and customer engagement (visit cadence, proactive outreach, follow-up).

Sales results (revenue growth, gross profit contribution, account retention/reactivation).

Execution quality (CRM accuracy, action-item closure rate, speed of issue resolution).

Territory health (pipeline, new account wins, churn prevention).

Qualifications:

2+ years of B2B sales experience (field/territory sales strongly preferred).

Proven track record of meeting or exceeding sales goals.

Consultative selling skills (discovery, objection handling, closing).

Business acumen: basic pricing/gross profit concepts, customer segmentation, and pipeline management.

Proficiency with CRM tools and Microsoft Office/Google Workspace.

Valid driver’s license and ability to travel routinely within the territory.

Experience in automotive aftermarket, distribution, wheels/accessories, lighting, or adjacent industries.

Experience managing a defined book of business and growing strategic accounts.

Familiarity with data-driven selling tools (sales analytics, ordering trends).

Bilingual (Spanish/English)

Key Competencies:

Customer-first mindset; relationship builder

High ownership and follow-through

Clear communication and presentation skills

Analytical, opportunity-spotting approach

Strong territory planning and time management

Collaborative partner across teams

Starting Annual Salary Range:$60,000—$75,000 USDDisclaimer:

We are an E-Verify employer.

We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change.

Source: Wheel Pros careers (Greenhouse)

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