Geared toward candidates with brand and marketing experience comfortable with cross-functional collaboration and global partnership strategies.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Binance via Greenhouse
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Responsibilities:
Identify and evaluate partners who share our vision
Negotiate brand partnerships to achieve business goals
Build and execute partnership strategies and activation plans
Work with cross-functional teams (brand, comms, insights, design, content, data, product, social media, legal) to plan annual strategy (goals, budget, channels, product-market fit)
Use data to set goals and measure campaign performance (short-term and long-term)
Manage global budgets and improve ROI
Share market insights and industry knowledge
Support regional and local teams to improve marketing execution
Lead complex projects from start to finish
Be proactive, resourceful, and action-driven
Requirements:
Experience in brand, marketing, and campaign/event execution
Strong project management, strategy, relationship-building, and storytelling skills
Experience working with global partners, internal teams, and agencies
Strong understanding of brand positioning and partnership value
Creative and data-driven mindset
Clear and concise communication skills
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
Experience or strong understanding of crypto/Web3 (NFTs, fan tokens) is a plus
Comfortable working in a fast-paced environment
High curiosity and willingness to learn
Why Binance
Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Source: Binance careers (Greenhouse)