Best suited to candidates with a background in digital marketing and a strong interest in paid social advertising, working in the Greater China region.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Binance via Greenhouse
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Responsibilities:
Support the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit.
Assist with campaign setup, monitoring, and daily performance tracking.
Help gather and organize campaign data for reporting and analysis.
Learn and apply best practices for paid social advertising under mentorship.
Support documentation of workflows, processes, and campaign learnings.
Collaborate with creative and campaign teams to ensure timely asset delivery.
Participate in team meetings and training sessions to build paid ads knowledge.
Assist with ad copy and creative testing initiatives.
Provide general administrative support to the paid ads team as needed.
Proactively identify opportunities to improve campaign performance and team efficiency.
Requirements:
Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field preferred.
Strong interest in digital marketing and paid social advertising.
Previous internship or coursework related to digital marketing or advertising is a plus.
Self-motivated and eager to learn in a fast-paced environment.
Basic understanding of social media platforms and paid advertising concepts.
Good analytical and problem-solving skills.
Strong attention to detail and organizational skills.
Ability to work collaboratively within a team.
Good communication skills, both written and verbal.
Comfortable working with data and learning new tools.
Why Binance
Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Source: Binance careers (Greenhouse)