Geared toward candidates with experience in blockchain and cryptocurrency marketing, comfortable with cross-functional collaboration and AI-driven process improvement.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Binance via Greenhouse
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Responsibilities:
Partner Relationships: Build relationships with TradFi partners to drive adoption of Binance's TradFi suites (tokenized equities/RWA etc) - measured in partner-sourced volume and revenue.
GTM Planning & Execution: Assist in planning and executing launch campaigns and distribution programs for TradFi products with internal teams and external partners.
Research & Opportunity Analysis: Map TradFi/RWA verticals to identify issuance and distribution partners, pricing benchmarks and regulatory considerations.
Performance Monitoring: Track partnership and GTM KPIs — onboarding funnel, volumes/AUC, conversion to first transaction — with clean reporting for leadership.
Cross-Functional Delivery: Coordinate product, listing, legal/compliance and marketing to take deals from term sheet to live product.
Process Improvement: Use AI/automation to speed up partner onboarding, due diligence and pipeline management.
Requirements:
Excellent communication, problem-solving and organizational skills
Ability to build and manage deep relationships with a detail-oriented skillset
Interest in cryptocurrency, blockchain and AI technology
Ability to execute work independently and achieve goals without significant micromanagement
Comfortable managing multiple priorities simultaneously in a fast-paced, global environment
Why Binance
Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Source: Binance careers (Greenhouse)