Brand Design Lead

Glossier
New York, NY

Who this role is best for

Aimed at senior brand design professionals who thrive in collaborative, multidisciplinary environments and are passionate about translating ideas into cohesive, scalable visual systems.

Best fit for

  • Candidates with 5+ years in brand design and a strong grasp of both digital and physical execution
    — “5+ years of design experience, preferably within beauty, fashion, lifestyle, culture, or creative studio.”
  • Individuals who are comfortable working across multiple departments and channels to bring ideas to life
    — “Work closely with Art Direction, Copy, Brand Marketing, Product Marketing, Retail, Production, and other cross-functional partners.”
  • Those who are forward-thinking and have an interest in emerging technologies like AI and generative design tools
    — “A demonstrated interest in emerging creative technology, AI, generative tools, or other new approaches to design and image-making.”

Things to consider

  • The role requires a high level of detail orientation and the ability to manage multiple projects simultaneously.
    — “Highly detail-oriented and organized, with the ability to manage multiple projects and deadlines in a fast-paced creative environment.”

How to stand out

  • Highlight experience in developing full 360° visual identities and design systems in your portfolio.
    — “Translate campaign concepts into cohesive visual identities and scalable design systems that can live across channels.”
  • Showcase your ability to work with external partners like fabricators and printers in your application materials.
    — “Experience collaborating with fabricators, printers, vendors, producers, developers, or other external partners.”
  • Demonstrate your knowledge of both Adobe Creative Suite and Figma in your resume and interview responses.
    — “Expert proficiency in Adobe Creative Suite and Figma, with a strong understanding of both digital and print production workflows.”
  • Emphasize your ability to take ambiguous briefs and turn them into compelling creative solutions.
    — “Strong conceptual and problem-solving skills with the ability to take an ambiguous brief, ask the right questions, and turn it into a compelling creative solution.”
  • Include examples of how you've pushed the boundaries of brand expression in physical spaces.
    — “Design physical brand expressions that push how Glossier shows up in the physical world.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • concept and execute Glossier’s 360° campaigns
  • translate campaign concepts into cohesive visual identities
  • design physical brand expressions
  • build thoughtful and organized working systems
Typical background
multidisciplinary senior brand designerexperience in digital, print, product, retail, and experiential design

Skills & requirements

Required

Brand DesignCampaign DesignVisual IdentityDesign SystemsTypographyCompositionColor TheoryImage-makingMaterialsProductionCollaborationProblem-solvingCraftsmanship

Preferred

Emerging ToolsNew Ways Of Brand ExpressionFine ArtTechnologyPhysical SpacesCulture

About the role

Original posting from Glossier via Greenhouse

WHO WE ARE.

Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 12 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day.

We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time.

Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the most loved lifestyle brand in the world.

OVERVIEW

We are looking for a multidisciplinary Senior Brand Designer to join the Glossier Creative team and help bring the next chapter of the brand to life across digital, print, product, retail, and experiential design.

Reporting to the Director of Campaign & Design, this role will be a close creative partner across Glossier’s 360° campaigns and brand moments, helping develop big ideas and carrying them through to thoughtful, highly crafted execution across every touchpoint.

This person is equally excited by building a campaign world from the ground up and obsessing over the details that make that world feel complete. They have a sharp understanding of visual language, typography, image-making, materials, composition, and systems, and know how to translate an idea seamlessly from a screen to a billboard, piece of merchandise, retail environment, or unexpected IRL experience.

We are looking for someone who thinks beyond traditional graphic design and is excited about where design is going next. They should be constantly looking at culture, technology, physical spaces, emerging tools, culture, fine art, and new ways for people to experience brands. They are curious by nature, highly collaborative, comfortable solving problems, and excited to experiment while maintaining an exceptional level of craft.

WE ARE LOOKING FOR:

Partner closely with the Director of Campaign & Design to concept and execute Glossier’s 360° campaigns, product launches, collaborations, and key brand moments across digital, print, OOH, retail, experiential, product, and merchandise.

Translate campaign concepts into cohesive visual identities and scalable design systems that can live across channels while maintaining a clear, recognizable point of view.

Work closely with Art Direction, Copy, Brand Marketing, Product Marketing, Retail, Production, and other cross-functional partners to solve creative challenges and bring ideas to life.

Design physical brand expressions that push how Glossier shows up in the physical world, including our retail flagships, activations, events, signage, merchandise, mailers + seeding, and other 3D brand touchpoints.

Bring a strong understanding of typography, composition, color, image-making, materials, and production to every project, with an exceptional eye for detail.

Work fluidly between conceptual and executional thinking, and own projects through final production, including preparing mechanicals and production-ready files.

Build thoughtful and organized working systems across Figma and Adobe Creative Suite that allow ideas and campaigns to scale efficiently across the broader Creative team.

Continually research new materials, technologies, creative tools, workflows, and modes of expression that can expand what design at Glossier looks and feels like.

QUALIFICATIONS

5+ years of design experience, preferably within beauty, fashion, lifestyle, culture, or creative studio.

A portfolio demonstrating exceptional brand design and conceptual thinking across multiple mediums, with strong examples of both digital and physical work.

Experience developing visual identities and design systems across 360° campaigns including print, digital, mailers, merchandise, retail, and experiential or environmental design.

A sophisticated understanding of typography, composition, color, image, hierarchy, materials, and visual storytelling.

Expert proficiency in Adobe Creative Suite and Figma, with a strong understanding of both digital and print production workflows.

Experience collaborating with fabricators, printers, vendors, producers, developers, or other external partners to translate design intent into physical execution.

Strong conceptual and problem-solving skills with the ability to take an ambiguous brief, ask the right questions, and turn it into a compelling creative solution.

Highly detail-oriented and organized, with the ability to manage multiple projects and deadlines in a fast-paced creative environment.

A collaborative working style and the ability to partner closely with designers, art directors, copywriters, marketers, producers, product teams, retail teams, and external creative partners.

BONUS POINTS

Experience with 3D design, rendering, spatial design, or environmental visualization.

Familiarity with motion design, After Effects, Premiere, or other moving-image tools.

Experience working directly with fabricators and translating creative concepts into built environments.

A demonstrated interest in emerging creative technology, AI, generative tools, or other new approaches to design and image-making.

In accordance with the applicable law, the following represents a good faith estimate of the minimum and maximum compensation range for this position:

The estimated annual pay range for this role is $106,000.00–$138,000.00. 

There may be future opportunities for continued pay progression based on continued strong performance in the role.

Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.

Learn more at the Glossier Career page.

Compensation for the role will be determined based on permissible, non discriminatory factors such as a candidate’s qualifications, skills, and experience. 

Click here to view the candidate privacy policy under FAQ's

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.

Source: Glossier careers (Greenhouse)

Similar roles