Brand Marketing Manager

Fampay

Bengaluru, IN

On-siteCareer-pivot friendly

Who this role is best for

Geared toward mid-level marketers comfortable with AI tools who thrive in youth-focused fintech environments.

Best fit for

Marketers who can operationalize creative ideas for Gen-Z audiences.
— “turn ideas into high-impact campaigns across digital, social, influencer, and on-ground channels”
Professionals adept at coordinating cross-functional teams and external partners.
— “bringing together cross-functional teams, creators, partners, and internal stakeholders”
Individuals with a strong grasp of internet culture and AI-driven workflows.
— “someone who has a strong pulse on internet culture, loves bringing order to ambitious ideas”

Things to consider

Requires balancing creative ideation with meticulous execution.
— “can balance creative thinking with operational excellence”
Campaigns must drive genuine engagement, not just visibility.
— “building campaigns that people don't just see, but genuinely engage with”

How to stand out

Showcase campaigns where AI tools accelerated your workflow.
— “comfortable using AI tools to accelerate research, campaign planning, content ideation, workflows, and execution”
Highlight projects that bridged digital and physical channels.
— “high-impact campaigns across digital, social, influencer, and on-ground channels”
Demonstrate how you've translated youth culture insights into brand actions.
— “staying deeply connected to how young people think, communicate, consume content, and engage with brands”

Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · CompanyLevel · Mid Level

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

created high-impact marketing campaigns
increased brand awareness

Typical background

Bachelor's degree in Marketing or related field3+ years of experience in marketing

Skills & requirements

Required

Digital MarketingCampaign ManagementContent CreationAI Tools

Preferred

Social Media MarketingInfluencer Marketing

Stack & domain

Digital MarketingSocial Media MarketingInfluencer MarketingCampaign PlanningContent IdeationAi ToolsTeamworkCommunicationCreativityExecutionFintechGen-zInternet Culture

About the role

Original posting from Fampay via Lever

About Fam (previously FamPay)
Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.
We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
About this Role
At Fam, we believe great marketing sits at the intersection of culture, creativity, and execution. Building for Gen-Z means staying deeply connected to how young people think, communicate, consume content, and engage with brands.
We're looking for a Marketing Manager who can turn ideas into high-impact campaigns across digital, social, influencer, and on-ground channels. You'll own execution end-to-end—bringing together cross-functional teams, creators, partners, and internal stakeholders to deliver campaigns that are timely, relevant, and memorable. We're also looking for someone who is AI-native - comfortable using AI tools to accelerate research, campaign planning, content ideation, workflows, and execution.
This role is for someone who has a strong pulse on internet culture, loves bringing order to ambitious ideas, and can balance creative thinking with operational excellence. If you enjoy building campaigns that people don't just see, but genuinely engage with, you'll fit right in.

Source: Fampay careers (Lever)