Brand Reputation Manager

Toogeza
Europe
RemoteCareer-pivot friendly

Who this role is best for

Strong fit for candidates with experience in community management and user feedback who can work remotely and collaborate across teams in the HealthTech domain.

Best fit for

  • Candidates with experience in managing user feedback for mobile products and a proactive mindset
    — “We’re looking for a Brand Reputation Manager with strong attention to detail, experience in user feedback management, and a proactive mindset.”
  • Individuals who can shape processes and strategies in a remote, flexible work environment
    — “Build and own the Reputation Management function: Take the lead in shaping processes, strategies, and best practices.”
  • Professionals who have worked with review platforms and can analyze qualitative data for trends
    — “Track and analyze user feedback across platforms like App Store, Google Play, Trustpilot, and more.”

Things to consider

  • Requires availability during specific time windows aligned with NYC and Kyiv time zones
    — “Must be available at least until 2:00 pm NYC time (Kyiv time 14:00–22:00)”
  • Work involves direct collaboration with decision-makers, including the Founder
    — “Direct collaboration with decision-makers: Work closely with the Operations team and contribute to strategic decisions.”

How to stand out

  • Highlight experience in identifying feedback patterns and implementing product improvements
    — “Work with internal teams to identify patterns in feedback and initiate product or communication improvements.”
  • Demonstrate ability to coordinate with cross-functional teams like ASO and marketing
    — “You’ll work closely with support, ASO, and marketing teams to ensure a consistent and positive user experience.”
  • Showcase proven skills in monitoring review metrics and producing actionable reports
    — “Monitor reputation metrics and produce regular reports on review trends, sentiment, and potential risks.”
  • Emphasize any prior work with wellness or subscription-based mobile products
    — “Experience working with wellness or mobile products (especially subscription-based)”
  • Demonstrate fluency in English, particularly for handling public reviews and reports
    — “English: intermediate or higher”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Monitored and analyzed user feedback
  • Collaborated with support teams to improve user experience
  • Produced regular reports on review trends
Typical background
Brand Reputation ManagementCommunity Management

Skills & requirements

Required

Brand Reputation ManagementUser Feedback ManagementCommunity ManagementSEOContent Creation

Preferred

ASOMobile Marketing

About the role

Original posting from Toogeza via Ashby

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Type: Full-time (Remote)

Company: HealthTech company developing innovative AI-driven wellness products

Working hours: Must be available at least until 2:00 pm NYC time (Kyiv time 14:00–22:00)

About the client’s company:

Fast-growing HealthTech company creating multiple products at the intersection of wellness and artificial intelligence. Their mission is to make self-optimization and well-being accessible to everyone through cutting-edge technology. Their most recognized product is Ultiself, a mobile habit tracker used by thousands of people worldwide.

This role, however, is for a new wellness-focused product currently in active development. They building a platform that will redefine how users interact with health and self-improvement tools, and we need someone to help us ensure this product maintains an excellent reputation across all public-facing platforms.

About the Role:

We’re looking for a Brand Reputation Manager with strong attention to detail, experience in user feedback management, and a proactive mindset. You will be responsible for monitoring, analyzing, and enhancing the public image of our product on app stores and review platforms. You’ll work closely with support, ASO, and marketing teams to ensure a consistent and positive user experience — both internally and externally.

Responsibilities:

  • Track and analyze user feedback across platforms like App Store, Google Play, Trustpilot, and more
  • Collaborate with customer support to ensure prompt and effective response to public reviews
  • Work with internal teams to identify patterns in feedback and initiate product or communication improvements
  • Coordinate external vendors or partners (if needed) to support ongoing reputation efforts
  • Monitor reputation metrics and produce regular reports on review trends, sentiment, and potential risks
  • Suggest initiatives to organically improve user sentiment and public brand perception
  • Ensure compliance with platform policies and community guidelines

Requirements:

  • 3+ years of experience in brand reputation, community management, user feedback, or customer success
  • Strong analytical skills and ability to interpret sentiment and trends from qualitative data
  • Familiarity with online review ecosystems (App Store, Google Play, Trustpilot, etc.)
  • Ability to coordinate across multiple teams and work independently
  • High level of discretion and professionalism in managing brand image
  • English: intermediate or higher

Nice to Have:

  • Experience working with wellness or mobile products (especially subscription-based)
  • Understanding of ASO or mobile marketing principles
  • Established relationships with third-party vendors for reputation management or brand support services

Interview Process:

  • Recruitment screening interview (1 hour)
  • Interview with Operations Manager (1 hour)
  • Final Interview with Operations Manager and Founder (45 mins)

What We Offer:

  • Build and own the Reputation Management function: Take the lead in shaping processes, strategies, and best practices, with the freedom to make a real impact from day one.
  • Freedom to experiment and innovate: Bring your ideas to life, test new approaches, and see results without unnecessary bureaucracy or lengthy approval processes.
  • Real business impact: Work on a fast-growing international B2C product with a large, active user base, where your initiatives directly influence brand reputation and customer experience.
  • Clear growth potential: Start as a hands-on expert with the opportunity to build and lead your own Reputation Management team as the function scales.
  • Direct collaboration with decision-makers: Work closely with the Operations team and contribute to strategic decisions that shape the future of the product.
  • Fully remote & flexible working hours: Work from wherever you’re most productive, with the flexibility to manage your schedule while staying aligned with the team.
  • Time to recharge: Enjoy 20 paid vacation days per year (after probation) and 5 paid sick days.
  • A product with purpose: Be part of a growing wellness-focused business helping people build better habits, improve their well-being, and achieve personal goals.

Ready to take ownership of brand reputation and build something from the ground up? Join UltiSelf to turn your ideas into measurable impact, shape how thousands of users experience our product, and grow alongside an ambitious international team. Let’s talk!

Source: Toogeza careers (Ashby)

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