Business Development Manager – Fitness Industry

Zenoti
Seattle, WA
On-siteCareer-pivot friendly

Who this role is best for

Geared toward mid-level professionals with deep fitness industry connections who thrive on networking and event-based business development in Seattle.

Best fit for

  • Fitness industry veterans with extensive networks of gym owners and studio operators.
    — “If you have a Rolodex full of gym owners, boutique studio operators, fitness franchise contacts
  • Natural networkers who excel at turning industry relationships into business opportunities.
    — “Natural networker and connector — you’re energized by meeting new people
  • Professionals comfortable with regional travel for events and meetings.
    — “Willingness to travel regionally for events, conferences, and prospect meetings

Things to consider

  • Role focuses on pipeline generation, not closing deals.
    — “You’re measured on pipeline created, not deals closed
  • Requires active participation in local and regional fitness events.
    — “Identify, plan, and execute local events — roundtables, lunch-and-learns, gym owner meetups

How to stand out

  • Highlight specific fitness industry events you've attended or organized.
    — “Represent Zenoti at key fitness industry events (IHRSA, Club Industry, Boutique Fitness Summit, etc.)
  • Demonstrate measurable outcomes from past relationship-building efforts.
    — “Track record of using relationships and events to generate business opportunities
  • Show familiarity with CRM tools like Salesforce or HubSpot.
    — “Comfortable with CRM tools (Salesforce, HubSpot) and tracking pipeline activity
Pace · Fast PacedCollaboration · MediumAutonomy · HighDecision Impact · TeamLevel · Mid

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • expanding Zenoti's presence in the fitness market
  • generating high-quality sales leads
Typical background
business development experiencesales and marketing background

Skills & requirements

Required

NetworkingEvent PlanningPartner DevelopmentSales Pipeline Generation

Preferred

Fitness Industry KnowledgeCloud-based Software Solutions

Stack & domain

NetworkingEvent PlanningPartner DevelopmentRelationship BuildingSalesMarketingFitness IndustryGym ManagementFranchise Development

About the role

Original posting from Zenoti via Greenhouse

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

About the Role 

Zenoti is expanding aggressively into the fitness market, and we’re looking for a connector — someone who lives and breathes the fitness industry and knows how to turn relationships into revenue. This is not a closing role. You are the tip of the spear: building Zenoti’s presence in the fitness community through events, networking, partnerships, and warm introductions that feed a high-performing sales team. 

If you have a Rolodex full of gym owners, boutique studio operators, fitness franchise contacts, and industry insiders — and you know how to work a room — this role was built for you. 

What You’ll Do 

Industry Networking & Relationship Building 

Leverage your existing network and continuously build new relationships with independent gym operators, multi-location fitness brands, franchise groups, and key ecosystem players (equipment vendors, consultants, fitness associations). Be the face of Zenoti in the fitness community. 

Local & Regional Event Activation 

Identify, plan, and execute local events — roundtables, lunch-and-learns, gym owner meetups, and co-branded partner events — that bring qualified prospects into Zenoti’s orbit. Own the event calendar from ideation to follow-up. 

Industry Conference & Trade Show Presence 

Represent Zenoti at key fitness industry events (IHRSA, Club Industry, Boutique Fitness Summit, etc.). Work the floor, set meetings, and ensure Zenoti is a recognizable and respected name in every room you enter. 

Pipeline Generation 

Convert relationships and event attendees into qualified opportunities. Hand off warm, well-documented leads to the Account Executive team with full context and deal-readiness notes. You’re measured on pipeline created, not deals closed. 

Partner & Channel Development 

Identify and cultivate strategic partnerships with fitness equipment brands, POS providers, gym design firms, and fitness consultants who can refer Zenoti to their clients. 

Market Intelligence 

Stay close to what’s happening in the fitness industry — who’s growing, who’s struggling, what operators care about — and feed those insights back to marketing and product. 

What Success Looks Like 

Consistent pipeline contribution: a monthly quota of qualified opportunities passed to AEs 

Active local event calendar with measurable attendance and lead output 

Growing network of fitness industry contacts that translates into warm introductions 

Strong relationships with 2–3 strategic referral partners within the first 6 months 

What We’re Looking For 

5+ years of experience in the fitness industry 

Proven existing network of gym owners, studio operators, or fitness brand decision-makers 

Track record of using relationships and events to generate business opportunities 

Natural networker and connector — you’re energized by meeting new people and building community 

Strong communication and storytelling skills; able to convey Zenoti’s value clearly and compellingly 

Organized and self-directed — able to manage a regional territory and events calendar independently 

Comfortable with CRM tools (Salesforce, HubSpot) and tracking pipeline activity 

Willingness to travel regionally for events, conferences, and prospect meetings 

Compensation & Benefits 

Variable/bonus tied to qualified pipeline generated

Full benefits package

Conference and event budget 

Why Zenoti 

Zenoti powers over 30,000 businesses across salons, spas, and wellness — and we’re bringing that same enterprise-grade platform to the fitness world. You’ll be joining at the ground floor of a major market push, with the tools, brand, and product to back you up. 

Zenoti Pay Range$80,000—$95,000 USDZenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Source: Zenoti careers (Greenhouse)

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