Business Development Manager (Hong Kong)

Emma Sleep
Shanghai, China
HybridCareer-pivot friendly

Who this role is best for

Candidates with commercial planning experience and multilingual skills will find this cross-functional, data-informed role in the sleep industry.

Best fit for

  • Candidates with 3–5 years of e-commerce or commercial planning experience in sleep or retail domains
    — “3–5 years of experience in business development, commercial planning, e-commerce, category, strategy, or related fields.”
  • Professionals adept at translating market insights into actionable strategies with measurable outcomes
    — “Identify business issues and growth opportunities proactively, and translate them into actionable solutions with clear end goal/measurable results.”
  • Individuals with strong Excel skills and the ability to communicate data-driven recommendations
    — “Strong Excel skills are a must. You do not need advanced analytics skills, but you should be able to spot patterns, draw insights, and tell the story behind the numbers.”

Things to consider

  • The role demands familiarity with the Hong Kong market, retail, or e-commerce, which may require local knowledge or experience.
    — “Familiarity with Hong Kong market, retail, or e-commerce is a plus.”
  • Candidates must be fluent in both English and Mandarin, with Cantonese being an added advantage.
    — “Fluent in English and Mandarin; Cantonese is a plus.”

How to stand out

  • Highlight experience in developing go-to-market strategies with measurable outcomes in your resume and interviews.
    — “Translate them into actionable solutions with clear end goal/measurable results.”
  • Demonstrate your ability to work cross-functionally by showcasing past collaboration with Marketing and Product teams.
    — “Work cross-functionally with Marketing, Marketplace, and other stakeholders to ensure strong execution across channels.”
  • Emphasize your proactive approach to identifying and solving business issues with clear, practical solutions.
    — “Proactive and hands-on, with the ability to identify problems independently and propose practical solutions.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • market growth
  • successful product launches
Typical background
ecommercecommercial planning

Skills & requirements

Required

Business DevelopmentMarket AnalysisCommercial PlanningCross-functional CollaborationCommunication

Preferred

Google AnalyticsHong Kong Market Knowledge

Stack & domain

Business DevelopmentCommercial PlanningEcommerceCategory ManagementStrategyData AnalysisExcelGoogle AnalyticsProblem-solvingCommunicationTeamworkLeadershipTime ManagementProject ManagementRetail

About the role

Original posting from Emma Sleep via Lever

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us? 

What You'll Do:

  • Drive business development initiatives for the Hong Kong market, with a focus on portfolio, pricing, promotion planning, and go-to-market execution.
  • Identify business issues and growth opportunities proactively, and translate them into actionable solutions with clear end goal/measurable results.
  • Support key commercial topics including hero product strategy, product offering, promotion calendar, and product communication.
  • Monitor competitors, market trends, and customer behavior, and turn insights into clear recommendations.
  • Analyze sales and market performance, extract key takeaways from numbers, and help the team make better business decisions.
  • Work cross-functionally with Marketing, Marketplace, and other stakeholders to ensure strong execution across channels.
  • Support D2C user journey and UX optimization to improve conversion and 

commercial performance.

  • Manage multiple business topics at the same time, follow through on details, and keep projects moving efficiently.

Who We're Looking For:

  • 3–5 years of experience in business development, commercial planning, ecommerce, category, strategy, or related fields.
  • Proactive and hands-on, with the ability to identify problems independently and propose practical solutions.
  • Resourceful and self-driven — you know how to find information, connect with the right people, and move things forward.
  • Comfortable working with data and numbers. You do not need advanced analytics skills, but you should be able to spot patterns, draw insights, and tell the story behind the numbers.
  • Strong Excel skills are a must.
  • Clear thinker with solid problem-solving ability and strong ownership.
  • Organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
  • Strong communication and stakeholder management skills.
  • Familiarity with Google analytics is a plus.
  • Familiarity with Hong Kong market, retail, or e-commerce is a plus.
  • Fluent in English and Mandarin; Cantonese is a plus.

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.  

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. 

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

Source: Emma Sleep careers (Lever)

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