Business Development Manager (Philippines)

Emma Sleep
Manila, Philippines
Hybrid

Who this role is best for

Aimed at mid-level to senior e-commerce professionals who can manage multi-platform campaigns and cross-functional operations.

Best fit for

  • Candidates with 3+ years in e-commerce managing Shopee, Lazada, or TikTok Shop accounts
    — “at least 3 years of experience in e-commerce, ideally managing marketplace stores or accounts on Shopee, Lazada, and/or TikTok Shop”
  • Individuals who have led P&Ls and executed large-scale promotional events
    — “own the marketplace P&L, growth plans, and KPIs: GMV, conversion rate, ROAS, and store ratings”
  • Professionals skilled in cross-functional coordination and stakeholder management
    — “Coordinate with Supply Chain, Fulfillment, and Customer Service on inventory, delivery, and service levels that meet platform standards”

Things to consider

  • The role demands frequent coordination with global teams and platforms.
    — “you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing”
  • Candidates must be prepared to monitor and adjust strategies based on competitor activity and market trends.
    — “Track competitor pricing and market trends, and adjust strategy accordingly”

How to stand out

  • Highlight experience with large-scale campaigns like 9.9, 11.11, or 12.12 in your resume and interviews.
    — “Plan and run mega sale campaigns (e.g. 9.9, 10.10, 11.11, 12.12)”
  • Demonstrate your ability to optimize ad spend and improve conversion rates through specific examples.
    — “Manage ad budgets across platform ad tools, and optimize for return on ad spend”
  • Showcase your track record of driving marketplace sales and profitability with measurable outcomes.
    — “Drive marketplace sales and profitability”
  • Emphasize your experience with store content optimization and marketplace SEO strategies.
    — “Oversee product listings, store design, and marketplace SEO to improve visibility and conversion”
  • Include examples of successful stakeholder management and partnership execution in your application materials.
    — “Run live selling and affiliate programs, including host, creator, and KOL partnerships”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • optimized store content and advertising
  • increased GMV and conversion rate
Typical background
3+ years in e-commerce, marketplace sales

Skills & requirements

Required

E-commerceMarketplace ManagementSales StrategyData Analysis

Preferred

Live Commerce Management

About the role

Original posting from Emma Sleep via Lever

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us? 

What You'll Do:

Drive marketplace sales and profitability

  • Own the marketplace P&L, growth plans, and KPIs: GMV, conversion rate, ROAS, and store ratings
  • Plan and run mega sale campaigns (e.g. 9.9, 10.10, 11.11, 12.12), including promo mechanics and pricing strategy
  • Negotiate campaign slots, subsidies, and support with platform account managers
  • Track competitor pricing and market trends, and adjust strategy accordingly

Optimize store content, advertising, and live commerce

  • Oversee product listings, store design, and marketplace SEO to improve visibility and conversion
  • Manage ad budgets across platform ad tools, and optimize for return on ad spend
  • Run live selling and affiliate programs, including host, creator, and KOL partnerships
  • Test, measure, and scale what works across traffic, conversion, and basket size

Ensure operational excellence and cross-team alignment

  • Coordinate with Supply Chain, Fulfillment, and Customer Service on inventory, delivery, and service levels that meet platform standards
  • Monitor store health metrics (fulfillment rate, chat response, returns, ratings) and fix issues early
  • Deliver regular performance reports with clear insights and next steps to regional and global stakeholders

Who You Are:

  • Bachelor’s degree in Business, Marketing, or a related field
  • At least 3 years of experience in e-commerce, ideally managing marketplace stores or accounts on Shopee, Lazada, and/or TikTok Shop
  • Hands-on experience owning sales targets and a P&L, or the margin and budget side of one
  • Working knowledge of marketplace advertising tools, promo mechanics, and seller center analytics
  • Experience planning and executing mega sale campaigns
  • Strong analytical skills: you’re comfortable with Excel/Google Sheets and dashboards, and you turn data into decisions
  • Experience managing or coordinating a team, agencies, or external partners
  • Strong negotiation and stakeholder management skills

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.  

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. 

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

Source: Emma Sleep careers (Lever)

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