Business Development Representative (BDR)

Nory

United Kingdom

RemoteCareer-pivot friendly

Who this role is best for

Early-career professionals with hospitality interest and a drive for sales will find this outbound-focused BDR role in London, requiring hybrid work and collaboration with Account Executives and Marketing.

Best fit for

Early-career individuals eager to learn sales and with a genuine interest in the hospitality industry
— “early-career role for someone hungry to learn sales from the ground up”
People who can manage pipeline effectively and align with cross-functional teams to drive results
— “Collaboration & strategy – Work closely with AEs, marketing and leadership to align on outreach strategies”

Things to consider

This role requires a significant in-office commitment with at least three days per week in London
— “This role is based in our London office, with at least 3 days a week in the office”
Candidates need to be prepared for a high-pressure, target-driven sales environment
— “you set high standards, thrive in a target-driven environment and own your results”

How to stand out

Highlight your ability to build rapport and deliver value-led messaging in your resume and interview
— “the ability to build rapport quickly”
Showcase experience in cold outreach or customer-facing roles with specific metrics or outcomes
— “Own outbound – Start conversations with restaurant and hospitality operators through cold calls, emails and LinkedIn”
Emphasize your interest in hospitality, whether through work experience or personal passion
— “A genuine interest in hospitality, whether you’ve worked front of house, in a kitchen, or just love the industry”
Demonstrate your ability to share insights and contribute to strategic improvements in your application materials
— “Feed the machine – Share learnings with AEs, Marketing and Product to improve go-to-market strategy”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

owning outbound conversations
building and maintaining a healthy pipeline
supporting account managers

Typical background

early-career experience in sales or hospitality

Skills & requirements

Required

SalesCustomer-facingCold-callingPipeline-managementAccount-researchMessaging-campaign-executionCollaboration-strategy

Preferred

Hospitality-industry-knowledge

Stack & domain

SalesRecruitmentHospitalityCold CallsEmailsLinkedinPipeline ManagementAccount ResearchMessaging & Campaign ExecutionCollaboration & StrategyLearning & DevelopmentCommunicationResilienceDriveCuriosityAmbitionTeamworkLeadershipRestaurant Management

About the role

Original posting from Nory via Ashby

LET’S FIX HOSPITALITY, FOR GOOD.
Hospitality is tough – margins are thin, waste is high, and teams are stretched. But it doesn’t have to be this hard. That’s why we built Nory.
Our CEO, Conor, knows the pain first-hand. After founding and scaling Mad Egg in Ireland, he got fed up with juggling “market-leading” systems, clunky spreadsheets, and endless printouts. So he set out to build the tool he wished he’d had from day one.
Nory is an all-knowing restaurant management system. It blends real-time data with AI predictive analytics, giving operators control of their margins. From food prep to forecasting, it’s operational intelligence that helps restaurants run with consistency, certainty, and profit. The result? Thriving restaurants, better jobs, less waste, healthier margins.
And we’re just getting started. Fresh off a Series B led by Kinnevik https://www.nory.ai/blog/nory-series-b-funding-to-revolutionise-restaurant-operations, we’ve grown to 100+ people across Ireland, the UK, and Spain – and demand is scaling faster than we ever imagined.
We’re looking for a Business Development Representative (BDR) to join our London team and help power our outbound engine. This is an early-career role for someone hungry to learn sales from the ground up, with real ownership of the first conversations we have with restaurant operators.
This role is based in our London office, with at least 3 days a week in the office.
WHAT YOU’LL BE DOING:
Own outbound – Start conversations with restaurant and hospitality operators through cold calls, emails and LinkedIn.
Learn fast – Work closely with AEs, Marketing and the wider BDR team, and act on feedback to sharpen your craft every week.
Pipeline management – Build and maintain a healthy pipeline to support our Account Executives in consistently smashing monthly revenue targets.
Account research – Find the right decision-makers and learn what matters to their business, using sales tools and online research.
Messaging & campaign execution – Craft and deliver personalised, value-led messaging that speaks to our prospects.
Collaboration & strategy – Work closely with AEs, marketing and leadership to align on outreach strategies and boost effectiveness.
Feed the machine – Share learnings with AEs, Marketing and Product to improve go-to-market strategy.
WHAT YOU’LL BRING:
Early-career experience in sales, recruitment or another customer-facing role, and/or hospitality experience.
A genuine interest in hospitality, whether you’ve worked front of house, in a kitchen, or just love the industry.
Hunger and drive – you set high standards, thrive in a target-driven environment and own your results.
Coachable and curious – you seek out feedback and act on it quickly.
Resilience – you treat rejection as part of the job and keep going.
Excellent written and verbal communication skills, with the ability to build rapport quickly.
Ambition to grow – whether you’re aiming for Senior BDR, AE or beyond, we’ll back your development.
WHAT YOU’LL GET IN RETURN:
💰 Competitive salary depending on experience
📈 Meaningful equity, at Nory everyone is an owner!
🌴 35 days of paid leave per year (including bank holidays)
🏥 Comprehensive private health insurance via Irish Life (Ireland) and Axa (UK)
🍼 Enhanced parental leave and baby loss support
📚 Learning & development culture – €1000 personal annual budget + quarterly book budget
🖥️ €250 home office workspace budget
🥳 Regular team offsites & socials
🌎 Work from anywhere for up to 3 months of the year
📍Office in London 🇬🇧
👏 And much more
HOW WE WORK
Our vision is to build a better future for the restaurant industry.
One where operators are in control, margins are stronger, and frontline teams can build careers they’re proud of. To get there, we move fast, stay focused, and hold ourselves to a high bar. Our values guide how we work, grow, and win – together.
These are the values we live by:
We serve up impact with a side of profit: We prioritise work that delivers real financial results for our restaurant partners.
We prioritise speed of service: We move fast, unblock quickly, and deliver with urgency.
We act like owners: We own problems, raise the bar, and build better every day.
We win as a crew: We grow stronger through feedback, collaboration, and shared wins.
WE HIRE HUMANS.
At Nory, we believe that diverse teams build better products. We welcome applicants from all backgrounds, identities, and walks of life. We do not discriminate based on gender, ethnicity, sexual orientation, religion, family status, age, disability, or race. What matters to us is how you think, how you work, and what you bring to the table. Please let us know if you require any adjustments so you can bring your best self to the interview process.

Source: Nory careers (Ashby)