Strong fit for candidates with inter-agency collaboration experience who lead integrated campaigns and manage client expectations.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from VML
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
ROLE DESCRIPTION
Primarily responsible for the management of relationships with clients. As the senior point of contact for an agency’s customers, the Business Director also co‐ordinates the resources needed to service projects, builds strategic operational plans and balances the expectations of clients with the execution of creative work. The Business Director ensures the smooth production of campaigns – from briefing designers and copywriters, to managing budgets and possibly a team executives. On the whole, this is an office‐based role and the Business Director will spend time in meetings and briefings, as well as remaining in close contact with key clients.
KEY RESPONSIBILITIES
Taking a lead in clients’ marketing and advertising strategies
Leading a team to provide the utmost level of client service
Liaising with clients at a senior level (marketing manager) on a day ‐to‐day basis
Promoting the expansion of business with existing clients
Working with other within the agency to generate new accounts
Completing projects to a specific schedule and within an agreed budget
Skills to push clients and the agency creatively and strategically
PREVIOUS EXPERIENCE & DEMONSTRATED BEHAVIOURS
Significant experience in professional client relationship management
Must be strategically sound and able to understand brand strategy and process of delivering a ATL. Previous experience on FMGC will be good.
Must have experience working with multiple interagency (not within WPP network) i.e Digital agency, Media agency, PR agency, Experiential agency
Occasional travel is usually required for client meeting/presentation, new business presentations, planning and brief taking (in client’s office).
The ability to work with other inter‐agencies to deliver an integrated communication campaign
A persuasive and confident approach to creative projects
Excellent written and oral communication skills
Effective team management capabilities
A keen attention to detail and budgetary restraints
Full awareness of creative processes and techniques – including ATL and digital platforms
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Source: VML careers