Candidates with global marketing experience and a data-driven approach will find this user growth role at Binance challenging and rewarding, particularly in a remote-first setup with a focus on cross-functional collaboration.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Binance via Greenhouse
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Requirements
Optimize user growth & marketing strategies / analysis based on our current global ecosystem
Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities, social etc.)
Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
Run rapid A/B tests, iterate growth models, and improve user quality
Tailor strategies for local markets with deep user insights
Collaborate cross-functionally to bring strategies to life
Responsibilities
8+ yrs in user growth / performance / digital marketing
Global market experience (MENA, LATAM, SEA, Africa, etc.)
Strong data mindset, familiar with growth tools & KPIs
Internet, Web3, or fintech background preferred
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage
Adaptable, entrepreneurial, and hands-on
Why Binance
Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Source: Binance careers (Greenhouse)