Strong fit for digital marketing professionals who execute and optimize campaigns on Meta and Google Ads, with a focus on precision and compliance in a hybrid work environment.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from VML
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Sobre WPP
WPP es el socio de crecimiento de confianza para las marcas líderes del mundo. Unimos inteligencia de medios de vanguardia y soluciones de datos, creatividad de clase mundial, producción de próxima generación, soluciones empresariales transformadoras y asesoramiento estratégico experto en una única empresa, impulsada por talento excepcional y nuestra plataforma de marketing agencial, WPP Open, para ayudar a nuestros clientes a navegar el cambio, capturar oportunidades y generar un crecimiento transformador. Para más información, visite WPP.com.
As part of the performance marketing team at VML, the Connections Manager acts as the operational engine for campaign execution, optimization, and structural excellence across social and display platforms. We are looking for a disciplined, highly organized professional who demonstrates a strong command of media platforms and audience segmentation. You will work closely with the Connections Supervisor to execute cross-channel strategies, ensuring budgets are paced accurately, creative assets are trafficked properly, and performance consistently meets client goals.
PRIMARY RESPONSIBILITIES
Campaign Execution & Trafficking: Execute the setup and launch of campaigns across Meta, Google Ads (specifically Display), and other social platforms (e.g., TikTok, LinkedIn, X). This includes configuring audience targeting, uploading creatives, and ensuring brand safety parameters are met.
Budget Management (Pacing): Lead the daily monitoring of media spend across multiple platforms and campaigns to ensure adherence to monthly and quarterly budgets.
Platform Operations & Optimization: Manage the day-to-day mechanics of the accounts, including placement performance reviews, bid management, and implementing optimization changes to scale campaigns efficiently.
QA & Compliance: Conduct rigorous quality assurance checks on live ads to ensure landing pages are functional and creative specs are correct before and during launch.
DESIRED SKILLS/EXPERIENCE
2+ Years Digital Trafficking Experience: Proven hands-on experience managing, trafficking, and executing campaigns primarily on Meta and Google Ads (Display network), along with other social media platforms.
Core Platform Expertise: Strong, daily hands-on knowledge of Meta Ads Manager and Google Ads is mandatory. Candidates must deeply understand digital media buying fundamentals.
Advanced Excel Proficiency: Mastery of Excel (Pivot Tables, VLookups, large data sets) for pacing, forecasting, and data organization.
Attention to Detail & Organization: Demonstrated ability to manage multiple workstreams, identify errors in creative configurations prior to launch, and meet deadlines autonomously.
OPTIONAL BONUS SKILLS (Not required to apply)
Please note: We are looking for a Social and Display execution expert first and foremost. You do NOT need the following to be considered for this role, but if you happen to have experience in any of these areas, it’s a great plus:
Programmatic & Ad Serving: Prior exposure to Programmatic buying platforms (Google DV360 or other DSPs like The Trade Desk) and Ad Servers (like Campaign Manager 360 / CM360).
Certifications: Active certifications in Meta Blueprint or Google Ads (Display).
En VML, parte de WPP, estamos comprometidos a fomentar un entorno laboral totalmente inclusivo que sea gratificante y propicie el desarrollo profesional. Creemos en la creación de un entorno de trabajo dinámico que valore la diversidad y la inclusión, y nos esforzamos por reclutar una lista diversa de candidatos para ayudarnos a lograr ese objetivo. Estaremos encantados de proporcionar acomodos razonables a las personas con discapacidades que necesiten un acomodo para usar o acceder al sitio de carreras de VML o para participar plenamente en el proceso de solicitud. Si necesita un acomodo para completar su solicitud u otro aspecto de nuestro proceso de reclutamiento debido a una discapacidad, comuníquese con nuestro departamento de Recursos Humanos o envíe un correo electrónico a (contacto de RR. HH.) para solicitarla.
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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Source: VML careers