Content Lead

American Housing
Los Angeles +1 more
On-siteCareer-pivot friendly

Who this role is best for

Strong fit for video-first content creators who direct production and manage teams, with a passion for homebuilding, technology, or design and experience in scaling social media brands.

Best fit for

  • Candidates with experience in creative direction and managing production teams
    — “Direct experience managing a content production team (editors, clippers, writers, producers)”
  • Those comfortable adapting content formats for different social platforms
    — “Fluency across Instagram, YouTube, and TikTok, understanding of platform distinctions, and ability to adapt content to each”

Things to consider

  • The role requires a balance between creative autonomy and brand alignment
    — “Readiness to balance personal creative point of view with brand objectives”
  • Candidates must be able to operate with minimal oversight and manage multiple projects
    — “Proactive and able to operate with minimal oversight”
  • Travel expectations are tied to project needs, with possible relocations
    — “We welcome and support relocations”

How to stand out

  • Highlight your track record of scaling social brands and managing production teams
    — “3-5+ years of experience building and scaling a personal or company social brand with tangible results in growth of the audience”
  • Showcase your ability to deliver content across multiple video platforms with tailored approaches
    — “Distribute and adapt content across social platforms, tailoring format to each channel's audience”
  • Demonstrate your experience in both on-camera and off-camera roles in content production
    — “Operate both on camera (hosting, interviewing) and off camera (directing others, shooting, editing) depending on a particular project and format needs”
  • Emphasize your ability to ideate and execute content strategies from concept to delivery
    — “Direct content production from concept to delivery: scripting, storyboarding, filming, audio capture, editing, and distribution”
  • Demonstrate your ability to source and manage freelancers and contractors for larger shoots
    — “Source and manage freelancers, contractors, and equipment rentals as needed for bigger shoots”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Developed and executed content strategies
  • Created and distributed content across social platforms
  • Managed content production and distribution
Typical background
Video productionSocial media managementContent creation

Skills & requirements

Required

Content CreationVideo ProductionSocial Media StrategyContent PlanningContent ProductionContent DistributionContent Performance Tracking

Preferred

Experience With Emerging Creative ToolsExperience With Airtable, Box, Or Similar Workflow And Asset Management Platforms

Stack & domain

Video ProductionSocial MediaContent StrategyBrandingContent PlanningContent ProductionContent DistributionContent Performance TrackingCreativeLeadershipCommunicationPresentationHomebuildingTechnologyDesign

About the role

Original posting from American Housing via Ashby

The American Housing Corporation (American Housing) is looking for a video-first content creator to tell one of the most ambitious stories in American industry right now: a vertically integrated homebuilder designing, manufacturing, and building new homes across the country. You will own ideation, content strategy, and production, building the record of a company reinventing how America builds. This is a full-time role in our Austin, TX office, with some project-related travel. We welcome and support relocations.

What You'll Do

  • Ideate new content formats and series that capture American Housing's mission and unique approach to homebuilding.
  • Pitch concepts and creative direction to the executive team and turn them into tangible production plans.
  • Workshop with Brand the content roadmap, and our unique tone-of-voice, and style.
  • Own the content planning across the company's social channels (in particular, short- and long-form video on YouTube, Instagram, TikTok, and LinkedIn).
  • Direct content production from concept to delivery: scripting, storyboarding, filming, audio capture, editing, and distribution.
  • Source and manage freelancers, contractors, and equipment rentals as needed for bigger shoots.
  • Operate both on camera (hosting, interviewing) and off camera (directing others, shooting, editing) depending on a particular project and format needs.
  • Maintain a content library of photo and video assets; continuously document manufacturing process, factory build-out, new construction, behind-the-scenes, and home tours.
  • Distribute and adapt content across social platforms, tailoring format to each channel's audience.
  • Manage multiple projects and deadlines in a fast-paced environment.
  • Track content performance and iterate based on what resonates with our audiences.

Requirements

  • 3-5+ years of experience building and scaling a personal or company social brand with tangible results in growth of the audience.
  • Experience across creative direction, storytelling, videography, and editing.
  • A personal passion for homebuilding, technology, or design.
  • Ability to lead both lean solo shoots and coordinate larger, more complex productions. Direct experience managing a content production team (editors, clippers, writers, producers).
  • Fluency across Instagram, YouTube, and TikTok, understanding of platform distinctions, and ability to adapt content to each.
  • Experience interviewing guests or hosting on camera.
  • Readiness to balance personal creative point of view with brand objectives.
  • Comfortable presenting concepts to executives and incorporating feedback quickly.
  • Proactive and able to operate with minimal oversight.

Source: American Housing careers (Ashby)

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