Content Marketing Lead

Amplitude
San Francisco, CA
Hybrid

Who this role is best for

Aimed at senior content marketing professionals who excel in both strategic direction and hands-on execution, with a focus on B2B tech and AI-native workflows.

Best fit for

  • Candidates with a track record of leading content teams and driving business outcomes through storytelling
    — “track record of owning content from strategy through execution and measurement”
  • Individuals who can bridge technical complexity with audience accessibility in B2B contexts
    — “make complex technology, AI, analytics, or product concepts accessible and compelling for different audiences”
  • Professionals experienced in AI-native content workflows and integrating emerging tools into content production
    — “experiment with AI-native content workflows and tools, while knowing that good content still requires judgment, taste, original thinking”

Things to consider

  • The role demands a balance between strategic planning and hands-on content creation across multiple formats
    — “move between strategy and execution. You can build the content plan in the morning and rewrite a headline or draft a CEO post in the afternoon”
  • Candidates should expect to lead and mentor content professionals while maintaining high editorial standards
    — “led or mentored content talent and know how to raise the quality of a team without becoming a bottleneck for the work”

How to stand out

  • Demonstrate experience in both leading content teams and producing high-impact thought leadership and customer stories
    — “create and elevate content yourself, including thought leadership, executive content, customer stories”
  • Showcase a portfolio with diverse content formats and clear alignment with B2B tech or SaaS storytelling
    — “portfolio demonstrating exceptional writing, editing, and storytelling across multiple content formats and audiences”
  • Emphasize your hands-on involvement in content creation, not just strategic oversight
    — “player-coach opportunity where you’ll lead our content strategy and team while staying hands-on in the work”
  • Demonstrate familiarity with AI-native tools and workflows, with a focus on originality and brand voice
    — “using AI and emerging tools to increase speed and creativity while maintaining a high bar for originality, accuracy, brand voice”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • strengthening Amplitude’s brand
  • driving awareness and engagement
  • building a modern content engine
Typical background
8+ years of content marketing experiencestrong editor and storyteller

Skills & requirements

Required

Content StrategyEditorial DirectionThought LeadershipExecutive ContentCustomer StoriesCampaign ContentAi-native Content Workflows

Preferred

Brand VoiceEditorial QualityAI Tools

Stack & domain

Content MarketingProduct MarketingBrandDemand GenerationSalesProductAIAnalyticsDigital ProductsAi-native Content WorkflowsLeadershipCommunicationCollaborationProblem-solvingTeamworkMentorshipTechnologyMarketingDataCloudSecurity

About the role

Original posting from Amplitude via Ashby

Amplitude is the leading AI analytics platform, helping over 5,200 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com http://amplitude.com.

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

ABOUT THE ROLE & TEAM

Amplitude is looking for a Content Lead to shape how we tell our story as we build the leading AI analytics platform. This is a player-coach opportunity where you’ll lead our content strategy and team while staying hands-on in the work, from developing high-impact narratives and editorial direction to writing, editing, and bringing ideas to life across channels. You’ll partner closely with Product Marketing, Brand, Demand Generation, Sales, Product, and company leaders to turn complex ideas about analytics, AI, and the future of digital products into content that people actually want to read, watch, and share. We’re looking for someone who can raise the creative bar, move quickly, and build a modern content engine that combines great storytelling with AI-native ways of working.

As a Content Lead, you will:

  • Set the content strategy and editorial direction across key channels and audiences, defining the stories, themes, formats, and points of view that strengthen Amplitude’s brand and support our business.
  • Lead and develop the content team as a player-coach, providing clear direction, feedback, and mentorship while staying hands-on with high-priority content and creative projects.
  • Create and elevate content yourself, including thought leadership, executive content, customer stories, campaign content, social, and other formats that bring Amplitude’s perspective to life.
  • Partner across the business with Product Marketing, Brand, Demand Generation, Sales, Product, and executives to turn customer insights, product innovation, and market trends into compelling stories that drive awareness and engagement.
  • Build a modern, scalable content engine, using AI and emerging tools to increase speed and creativity while maintaining a high bar for originality, accuracy, brand voice, and editorial quality.

You'll be a great addition to the team if you have:

  • You’re a strong editor and storyteller with a sharp point of view on what makes B2B content memorable, useful, and differentiated.
  • You’ve led or mentored content talent and know how to raise the quality of a team without becoming a bottleneck for the work.
  • You’re comfortable moving between strategy and execution. You can build the content plan in the morning and rewrite a headline or draft a CEO post in the afternoon.
  • You understand how to make complex technology, AI, analytics, or product concepts accessible and compelling for different audiences.
  • You’re curious about AI and actively experiment with AI-native content workflows and tools, while knowing that good content still requires judgment, taste, original thinking, and a human point of view.

At a minimum, you need to have:

  • 8+ years of experience in content, editorial, content marketing, brand storytelling, or a related field, ideally within B2B technology or SaaS.
  • Experience leading, managing, or mentoring content professionals, with a track record of developing talent and raising the quality of the work.
  • A portfolio demonstrating exceptional writing, editing, and storytelling across multiple content formats and audiences.
  • Experience partnering with senior stakeholders and cross-functional teams to develop content strategies and bring complex ideas to market.
  • A track record of owning content from strategy through execution and measurement, with the ability to connect great storytelling to business outcomes.

OUR VALUES:

At Amplitude, our values guide how we show up for one another and for our customers:

  • Humility: We operate from a place of empathy and openness, seeking to understand many points of view.
  • Ownership: We take the initiative to solve problems that drive our shared company success.
  • Growth Mindset: We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.
  • Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

  • Excellent M edical, D ental and V ision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
  • 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually
  • Flexible time off, p aid holidays, and more
  • Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment, and much more
  • Excellent Parental benefits including : 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
  • Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions
  • Employee Stock Purchase Program (ESPP)

Other fun facts about Amplitude:

  • Our customers love us! They've said we're the #1 product analytics solution https://www.g2.com/categories/product-analytics/enterprise for 23 quarters in a row on G2.
  • We care a lot about product innovation. We've made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market.
  • We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
  • We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
  • We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
  • We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
  • Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice https://amplitude.com/job-applicant-privacy-notice.

Source: Amplitude careers (Ashby)

Similar roles

More roles at Amplitude