Content Marketing Manager

Greenboard
New York, NY
On-site

Who this role is best for

Best suited to B2B SaaS content marketers with experience in regulated industries working in a high-ownership, collaborative startup environment.

Best fit for

  • B2B SaaS content marketers with a proven ability to create thought leadership in regulated industries
    — “Experience writing for financial services, fintech, compliance, legal, or another regulated industry is a strong plus”
  • Candidates who can manage end-to-end content creation and align it with sales and business outcomes
    — “Own our content engine end to end: what we say, how we say it, and how it turns into pipeline”

Things to consider

  • Must be available for in-office work in New York City five days a week
    — “Able to work from our office in NoMad, NYC 5 days a week”
  • Requires a deep understanding of compliance and regulatory topics to produce high-quality thought leadership
    — “make them clear, sharp, and worth reading”

How to stand out

  • Demonstrate experience creating multi-format content, including case studies and social posts
    — “turn each story into multi-format assets (case studies, quotes, short video, social posts, sales one-pagers)”
  • Showcase your ability to write in a founder's voice and company tone
    — “Comfortable writing in a founder's voice as well as the company's.”
  • Highlight your track record of producing consistent, high-quality content using an editorial calendar
    — “Experience running an editorial calendar and shipping consistently without sacrificing quality”
  • Demonstrate your ability to tie content creation to measurable business outcomes like meetings and pipeline
    — “track what content drives meetings and pipeline”
  • Emphasize your skills in interviewing and extracting compelling stories from subject matter experts
    — “Strong interviewer and editor who can pull great stories out of customers and subject matter experts”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Increased engagement on LinkedIn
  • Successful thought leadership program
  • Effective customer story engine
Typical background
Content marketingSEO

Skills & requirements

Required

Content CreationSEOPodcast ProductionNewsletter ManagementSales Enablement

Preferred

Event Content Creation

Stack & domain

Linkedin Organic ContentThought Leadership ProgramCustomer Story EnginePodcast ProductionNewsletter ProductionProduct Launch ContentSales And Partner Enablement KitsEvent ContentSEO FoundationsPaid Campaigns And Landing PagesKeyword ResearchPillar PagesPublishing CadencePodcast GuestingPartner ContentContent DistributionExcellent WriterRange Across FormatsRunning An Editorial CalendarShipping ConsistentlySEO And Content DistributionCreative And Copy For Paid CampaignsTracking Content PerformanceContent MarketingThought LeadershipCustomer StoriesSales EnablementSEOPaid Campaigns

About the role

Original posting from Greenboard via Ashby

About Greenboard

At Greenboard, we’re building the future of financial compliance. Greenboard is the unified, AI-native compliance operating system for RIAs, fintechs, private funds, hedge funds, and more. It replaces the fragmented mix of legacy tools and automates more than previously possible. By centralizing data and workflows, Greenboard helps firms reduce regulatory risk, simplify their technology stack, modernize how they run compliance, and save money.

Our founding team includes engineers who have scaled products at Amazon, Google, and multiple unicorn startups. We’re backed by Y Combinator, General Catalyst, Base10, and other top-tier investors, and have raised over $20M to date. Brand-name financial institutions already rely on Greenboard — and we’re growing fast.

About the Role

Compliance leaders are hungry for smart, practical content, and most of what's out there is dry, generic, or written by people who have never sat in a CCO's chair. We want Greenboard to be the name compliance teams trust for clear thinking on regulation, technology, and how modern compliance actually gets done. We're hiring a Content Marketing Manager to own our content engine end to end: what we say, how we say it, and how it turns into pipeline. You'll work closely with our founders, Sales, Product, and our Events Marketing Manager, and you'll ship a lot. You will:

  • Own LinkedIn organic: ship 3–5 posts/week across company and executive channels (product launches, customer stories, podcast clips, founder POVs); grow engagement from our ICP and turn it into conversations for Sales
  • Build a thought leadership program for CCO, CTO, and compliance buyers: articles, guides, regulatory explainers, and opinionated takes on where compliance is headed
  • Run the customer story engine: source → interview → approve → publish; turn each story into multi-format assets (case studies, quotes, short video, social posts, sales one-pagers)
  • Produce and grow our podcast: guest sourcing, prep, episode packaging, and clipping content for distribution
  • Own the newsletter: editorial calendar, writing, list growth, and performance
  • Write product launch content: messaging, one-pagers, decks, emails, and website copy; partner with Product on roadmap comms
  • Build sales and partner enablement kits: one-pagers, decks, case studies, demo scripts, and a maintained partner toolkit
  • Turn events into content: work with our Events Marketing Manager on webinar topics, speaker content, and post-event recaps that keep working after the room empties
  • Establish SEO foundations: keyword research, pillar pages, and a publishing cadence that compounds; earn links through podcast guesting and partner content
  • Supply creative and copy for paid campaigns and landing pages, and track what content drives meetings and pipeline

What We're Looking For

  • Able to work from our office in NoMad, NYC 5 days a week
  • 3+ years in B2B SaaS content marketing, with a portfolio of work you wrote and shipped yourself
  • An excellent writer who can take complex, technical, or regulatory ideas and make them clear, sharp, and worth reading. Comfortable writing in a founder's voice as well as the company's.
  • Range across formats: long-form articles, LinkedIn posts, case studies, email, scripts, and sales collateral
  • Experience running an editorial calendar and shipping consistently without sacrificing quality
  • Working knowledge of SEO and content distribution, and comfort tying content to engagement, meetings, and pipeline
  • Strong interviewer and editor who can pull great stories out of customers and subject matter experts
  • Experience writing for financial services, fintech, compliance, legal, or another regulated industry is a strong plus
  • Hustle, resourcefulness, and ownership suited to an early-stage startup

Benefits

  • 401(k) with 5% company match.
  • Medical, dental & vision.
  • 15 days PTO + 11 company holidays + flexible sick time.
  • 2 additional PTO days for each year of service (up to 10 additional days)
  • 10 remote days per year plus additional around the holidays
  • Off-sites & team retreats.
  • Front-row seat to building the operating backbone of modern finance.

Source: Greenboard careers (Ashby)

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