Content Marketing Manager, German-speaking Market

Clera

Vienna, Austria

On-siteCareer-pivot friendly

Who this role is best for

Content creators with native German proficiency and B2B SaaS marketing experience will find this brand voice and conversion strategy role. The on-site requirement in Vienna and focus on AI communication tools suggest a need for localized expertise and integration into a growing tech environment.

Best fit for

Candidates with native German language skills and a background in B2B SaaS marketing will thrive here.
— “Native German proficiency with excellent German marketing writing skills, plus fluent English”
Professionals who have developed and executed content strategies in fast-growing software environments are ideal.
— “Experience in B2B SaaS or a fast-growing software environment”
Individuals with a track record of scripting YouTube and paid social ads will align well with the role's demands.
— “Script ad creatives for YouTube and paid social platforms”

Things to consider

On-site presence in Vienna is mandatory, with no remote flexibility implied.
— “On-site in Vienna, Austria.”
The role demands a blend of creative and analytical skills for content strategy and A/B testing.
— “Use user research, A/B testing, and performance insights to improve messaging”

How to stand out

Highlight experience with conversion-focused copywriting for paid marketing channels.
— “Write conversion-focused copy for paid marketing channels”
Demonstrate collaboration with creators and influencers in your portfolio or interview responses.
— “Collaborate with creators, customers, and influencers”
Emphasize your ability to shape brand voice across the customer journey in your resume.
— “Shape the brand voice across the customer journey”

Pace · VariedCollaboration · HighAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

brand-voice-shaping
content-creation
performance-insights-improvement

Typical background

content-marketing-experienceB2B-SaaS

Skills & requirements

Required

Content-strategyConversion-focused-copywritingSocial-media-strategyA-b-testingProduct-positioning

Preferred

Ai-productsVoice-technologySEO

Stack & domain

Content MarketingCopywritingGrowth MarketingA/B TestingScripting AdsSEOCollaborationCreativityAI Communications SoftwareB2B Saas

About the role

Original posting from Clera via Ashby

ABOUT THE ROLE
Own content marketing for the German-speaking market at a growing AI communications software company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools.
WHAT YOU'LL DO
Develop and execute content marketing strategy for the German-speaking market.
Manage website and landing page copy, and write conversion-focused copy for paid marketing channels.
Script ad creatives for YouTube and paid social platforms.
Build organic content strategies across social platforms and collaborate with creators, customers, and influencers.
Use user research, A/B testing, and performance insights to improve messaging.
Contribute to product positioning and go-to-market messaging.
WHAT WE'RE LOOKING FOR
At least 4 years of experience in content marketing, copywriting, or growth marketing.
Native German proficiency with excellent German marketing writing skills, plus fluent English.
Experience in B2B SaaS or a fast-growing software environment.
Understanding of performance marketing and conversion-focused copywriting.
Experience with A/B testing, social content strategy, and scripting ads for YouTube and paid social.
Experience collaborating with creators, customers, or influencers, and contributing to product positioning or go-to-market messaging.
Experience with AI products, voice technology, user research, or SEO is beneficial.
COMPENSATION & BENEFITS
Base salary: €65,000 to €85,000 annually. Visa sponsorship is not available.
LOCATION
On-site in Vienna, Austria.

Source: Clera careers (Ashby)