Strong fit for candidates with hands-on CRO experience in SaaS or e-commerce who can balance strategic planning with technical execution in a remote-first, collaborative environment.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Homera Health via Ashby
About Homera Health
Homera Health has built some of today’s largest and fastest-growing D2C telemedicine brands. As we expand existing and new market operations, we’re hiring world-class talent across product design, front-end and back-end engineering, digital marketing, and operations to join us in building the next generation of virtual healthcare experiences.
About the Role
We’re looking for a data-driven, creative, and technically savvy CRO Lead to own our end-to-end optimization strategy. You’ll be responsible for increasing conversion rates across our digital properties by identifying opportunities, designing experiments, and implementing winning experiences.
As a generalist, you’ll balance strategic planning with hands-on execution — from research and hypothesis creation to test deployment and post-test analysis.
What Success Looks Like
- Significant lift in key conversion metrics through disciplined testing.
- A well-maintained experimentation backlog with consistent test velocity.
- Broader organizational adoption of data-driven, test-and-learn culture.
Responsibilities:
- Own the CRO roadmap — plan, prioritize, and execute a continuous cycle of experimentation aligned with growth goals.
- Design and run A/B and multivariate tests using Optimizely (required), ensuring accurate implementation, tracking, and statistical validity.
- Analyze quantitative and qualitative data (GA4, Hotjar, surveys, etc.) to identify conversion bottlenecks and new opportunities.
- Develop big swing hypotheses informed by data insights, behavioral psychology, and UX best practices.
- Collaborate cross-functionally with design, engineering, product, and marketing teams to implement test variations and roll out winning experiences.
- Report on results — summarize test performance, learnings, and next steps for leadership and stakeholders.
- Maintain tracking and experimentation infrastructure, ensuring reliable analytics and clean data.
- Champion a culture of experimentation across the organization, promoting evidence-based decision-making.
Qualifications
- 3+ years of hands-on CRO experience, ideally in a fast-moving SaaS, e-commerce, or growth-focused organization.
- Expertise with Optimizely (mandatory) — including test setup, QA, targeting, and result interpretation.
- Strong understanding of A/B testing methodology, statistics, and data interpretation.
- Ability to balance creative problem-solving with analytical rigor.
- Familiarity with HTML, CSS, and JavaScript sufficient to collaborate with developers or implement light test changes.
- Excellent written and verbal communication skills; able to present findings clearly to both technical and non-technical audiences.
- Curiosity, empathy for users, and a relentless drive to improve performance.
Nice to Have
- Experience with CRO strategy at scale (multiple domains, international audiences).
- Knowledge of personalization or segmentation frameworks.
- Background in UX research or conversion copywriting.
What’s in it for you?
As full-time member of our team, you’ll enjoy:
- Flexible working hours
- Work wherever you choose.
- Fun and casual work environment.
- We are a diverse, global team!
Source: Homera Health careers (Ashby)