Creative Lead, Brand and Video

Harmony
New York, Israel
Hybrid

Who this role is best for

Aimed at mid-to-senior level creatives who can blend brand strategy with AI-driven video production and design, and who are comfortable with cross-functional collaboration and maintaining brand consistency across multiple platforms.

Best fit for

  • Candidates with experience in B2B brand development and AI-driven creative workflows
    — “Bring a point of view on how a B2B brand stands out when every competitor says 'AI.'”
  • Individuals who can manage both in-house and external creative teams with high standards
    — “Brief and manage freelancers, production partners, and agencies to the same quality bar.”
  • Creative professionals who have a track record of producing high-volume video content without sacrificing quality
    — “Run a repeatable video process so volume rises without quality dropping.”

Things to consider

  • The role demands a balance between AI automation and human creative judgment in production
    — “Know where AI is good enough to ship and where human craft still wins.”
  • Candidates must be able to work across multiple formats and platforms, from video to marketing design
    — “Design the assets marketing and the field run on: tradeshow banners and booth graphics, decks and keynote slides, one-pagers, landing page and website visuals, paid ad creative, and blog and social graphics.”

How to stand out

  • Showcase experience with AI design and video tools in your resume and interview examples
    — “Use AI design and video tools to move faster: generate, direct, edit, and judge the output.”
  • Highlight your ability to create brand-consistent templates and workflows for teams
    — “Build templates and components so the marketing team can ship on-brand without waiting for design.”
  • Emphasize your track record in turning rough ideas into polished video concepts and scripts
    — “Turn a rough idea into a concept, script, storyboard, and finished video.”
  • Demonstrate your ability to direct on-camera talent in various settings
    — “Direct our own people on camera, at the office and on customer sites.”
  • Include examples of brand identity management across multiple media types
    — “Own the Harmony visual identity: typography, color, illustration, layout, and motion rules.”
Pace · Fast PacedCollaboration · MediumAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • stood out in a noisy market
  • used AI tools for faster production
  • created repeatable video processes
Typical background
brandingvideo productionAI tools

Skills & requirements

Required

BrandingVideo ProductionAI ToolsCreative DirectionMarketing DesignBrand System

Preferred

Ai-first ProductionVideo Creative DirectionMarketing Design

Stack & domain

AI DesignVideo ProductionBrandingMarketing DesignWeb DesignTypographyColor TheoryIllustrationLayoutMotion DesignCreativityProject ManagementCollaborationCommunicationProblem-solvingAIMarketing

About the role

Original posting from Harmony via Ashby

About Harmony

Harmony gives every employee an always-on expert for every service request, inside the tools they already use. Deployed inside Slack and Microsoft Teams, its agents draw on a context graph connecting each employee's identity, devices, applications, and history, resolving requests across IT, HR, finance, procurement, and legal automatically, before a ticket ever opens.

With 100+ prebuilt agents that deploy in days, not months, and a 70% no-touch resolution rate, Harmony removes the manual work from enterprise service without removing the humans who should own the hard problems. Built for IT and HR teams that are done waiting for their service platform to catch up with the rest of the business.

RESPONSIBILITIES

STANDING OUT IN A NOISY MARKET (FEASIBILITY WITH AI TOOLS - M)

  • Bring a point of view on how a B2B brand stands out when every competitor says "AI."
  • Pitch formats we have not tried and test them.
  • Use performance data (views, watch time, click-through, pipeline influence) to decide what to make next.

AI-FIRST PRODUCTION (FEASIBILITY WITH AI TOOLS - H)

  • Use AI design and video tools to move faster: generate, direct, edit, and judge the output.
  • Build prompts, templates, and workflows that let a small team produce at volume.
  • Know where AI is good enough to ship and where human craft still wins.

VIDEO CREATIVE DIRECTION (FEASIBILITY WITH AI TOOLS - M)

  • Turn a rough idea into a concept, script, storyboard, and finished video.
  • Art direct shoots: mood boards, shot lists, set, and edit supervision.
  • Direct our own people on camera, at the office and on customer sites.
  • Produce customer story videos, product demos and explainers, short social cuts, and user-generated content (UGC) style clips.
  • Run a repeatable video process so volume rises without quality dropping.

MARKETING DESIGN (FEASIBILITY WITH AI TOOLS - H)

  • Design the assets marketing and the field run on: tradeshow banners and booth graphics, decks and keynote slides, one-pagers, landing page and website visuals, paid ad creative, and blog and social graphics.
  • Brief and manage freelancers, production partners, and agencies to the same quality bar.
  • Protect the brand by redirecting off-brand requests to a better answer.

BRAND SYSTEM (FEASIBILITY WITH AI TOOLS - M)

  • Own the Harmony visual identity: typography, color, illustration, layout, and motion rules.
  • Keep it consistent across web, decks, events, ads, and video, and evolve it as the company grows.
  • Build templates and components so the marketing team can ship on-brand without waiting for design.
  • Partner with the in-house company designer so product design and marketing design feel like one company.

Equal Employment Opportunity Harmony is an equal opportunity employer. We celebrate the diverse backgrounds, perspectives, and experiences that make our team stronger. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, pregnancy, veteran status, or any other characteristic protected by applicable federal, state, or local law.

Source: Harmony careers (Ashby)

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