CRM Lead

Base Power

Austin, TX

On-siteCareer-pivot friendly

Who this role is best for

A natural match if you have hands-on CRM lifecycle marketing experience and a background in content strategy.

Best fit for

Candidates with experience in building CRM systems from the ground up in fast-moving startups
— “This isn't a traditional CRM or lifecycle role. You’ll build the engine that turns leads into Base members”
Individuals who excel in translating technical concepts into consumer-friendly messaging
— “Translate complex concepts into simple, consumer-friendly language”
Professionals with a track record of creating high-converting content across multiple channels
— “Write content across the funnel: email and SMS sequences, landing pages, scripts, onboarding flows, newsletters, and paid and organic creative”

Things to consider

The role may involve shifting priorities and evolving responsibilities as the startup scales
— “priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time”
On-site presence is expected, as the company emphasizes in-person work culture
— “We work in-person. It’s not a 9-to-5. We are all-in.”

How to stand out

Highlight your experience with CRM platforms like HubSpot or Braze and your ability to design multi-step journeys
— “Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs”
Demonstrate your skill in cross-functional collaboration and stakeholder management
— “Collaborate with design, ops, and sales to keep messaging consistent across the journeys you build”
Emphasize your experience with data-driven optimization of marketing campaigns
— “continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion”
Position yourself as a systems-builder who can scale processes in a fast-paced startup environment
— “build the engine that turns leads into Base members: customer segmentation, automations, and content”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

successful CRM implementation
high engagement and conversion
positive customer feedback

Typical background

CRM managementlifecycle marketingcontent strategy

Skills & requirements

Required

CRM ManagementLifecycle MarketingContent StrategyTechnical CRM ConfigurationData-driven Approach

Preferred

HubSpotBrazeIterableOrganic Content Strategy

Stack & domain

HubSpotBrazeIterableCRM ConfigurationEmailSMSLanding PagesOnboarding FlowsNewslettersPaid And Organic CreativeTechnical DetailsWritingCopywritingOrganic Content StrategyData-driven ApproachCommunicationTeamworkProject ManagementData AnalysisTestingOptimizationCreativityProblem-solvingAttention To DetailCRMLifecycle MarketingMarketing OperationsGrowth MarketingContent Strategy

About the role

Original posting from Base Power via Ashby

ABOUT BASE
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
ABOUT THE ROLE
This isn't a traditional CRM or lifecycle role. You’ll build the engine that turns leads into Base members: customer segmentation, automations, and content.
Most of your time will go to building communication infrastructure and experimentation in our CRM, combined with writing excellent, high-converting content that builds a system that educates, nurtures, and converts members at scale.
If you love testing, data, segmentation, and building something category-defining from the ground up, this role is for you.
WHAT YOU'LL DO
CRM & Lifecycle Architecture
Own our CRM platform end to end: build and manage workflows, automations, segmentation, lead scoring, and data hygiene
Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints, tailored to different audience segments
Build reporting and dashboards to track lifecycle KPIs; continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion
Troubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics tools)
Copy & Content
Translate complex concepts into simple, consumer-friendly language
Write content across the funnel: email and SMS sequences, landing pages, scripts, onboarding flows, newsletters, and paid and organic creative
Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, and beyond
Collaborate with design, ops, and sales to keep messaging consistent across the journeys you build
WHAT YOU'LL BRING
3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies
Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs — workflows, automations, integrations, and reporting
Comfort in the technical details of CRM configuration, plus strong writing and copywriting ability
Proven ability to create organic content strategies that grow audience and engagement
Strong organizational and project management skills to coordinate across multiple stakeholders
A data-driven approach to measuring and improving performance
ABOUT THE TEAM
The Growth team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America's next-generation power company.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
OUR VALUES
First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.
DO THE BEST WORK OF YOUR LIFE AT BASE.

Source: Base Power careers (Ashby)