CRM manager

Growe
Europe
RemoteCareer-pivot friendly

Who this role is best for

A natural match if you have 3+ years of CRM experience in the casino and sports betting industry and a track record of managing multichannel campaigns.

Best fit for

  • Candidates with 3+ years in casino and sports betting CRM and a history of campaign optimization
    — “3+ years of CRM experience in the casino and sports betting industry”
  • Professionals who have successfully designed automated player journeys and retention funnels
    — “Develop and refine automated player journeys and customer retention funnels”
  • Individuals with a background in advanced analytics and interpreting large data sets for CRM insights
    — “Advanced analytical skills; ability to draw actionable insights from large data sets”

Things to consider

  • The role demands fluency in English, both written and verbal, for cross-functional collaboration
    — “Upper-intermediate or higher level of English (both written and verbal)”
  • The candidate must be comfortable with multichannel campaign execution across various formats
    — “Oversee multichannel campaign execution (email, SMS, push notifications, auto calls)”

How to stand out

  • Highlight experience with gamification and bonus campaigns in your resume and interview responses
    — “Plan monthly promotional calendars, including gamification mechanics and bonus campaigns”
  • Demonstrate your ability to manage and optimize CRM performance through A/B testing expertise
    — “Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance”
  • Showcase your collaborative achievements with design, content, and product teams
    — “Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • develop CRM strategies
  • execute promotional campaigns
  • build customer segmentation
  • optimize CRM performance
  • track KPIs
Typical background
3+ years of CRM experienceproven expertise in segmentation strategieshands-on experience with CRM channels

Skills & requirements

Required

CRM StrategyCustomer Lifecycle ManagementPromotional CampaignsCustomer SegmentationA/B TestingMultichannel Campaign ExecutionData AnalysisGamification

Preferred

Gamification PlatformsEngagement Tools

Stack & domain

LeadershipCommunicationCRMCasinoSports Betting

About the role

Original posting from Growe via Greenhouse

Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.

Perfect for those who aim to:

Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;

Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;

Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;

Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;

Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);

Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;

Develop and refine automated player journeys and customer retention funnels;

Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;

Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;

Improve customer engagement and communication metrics based on data insights.

Experience you’ll need to bring:

3+ years of CRM experience in the casino and sports betting industry;

Proven expertise in developing segmentation strategies and personalized communication;

Hands-on experience with email, SMS, push, and other CRM channels;

Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;

Advanced analytical skills; ability to draw actionable insights from large data sets;

Familiarity with CRM platforms;

Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;

Upper-intermediate or higher level of English (both written and verbal).

It's a perfect match if you have those personal features:

Attention to detail and organizational skills;

Ability to think creatively, strategically, identify and resolve problems;

Good communication and collaboration skills;

Proactive attitude and ownership mindset to independently manage and optimize campaign performance.

Our clients offer competitive benefits to support your professional and personal growth, including:

Health & Wellness Focus;

Global Medical Coverage;

Growth Opportunities;

Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

Performance-Driven Rewards;

Dynamic Work Environment.

Apply, and let your growth journey begin.

Source: Growe careers (Greenhouse)

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