CRM Manager

Mindly

Ukraine

RemoteCareer-pivot friendly

Who this role is best for

Geared toward product-led growth professionals comfortable with building CRM strategies from scratch, with a focus on remote work and high autonomy in a fast-growing HealthTech company.

Best fit for

Candidates with hands-on experience in email marketing and user segmentation in product-led environments
— “2+ years of hands‑on experience in Email Marketing, push notifications, and in‑app messaging as core user communication channels in a product‑led environment”
Professionals familiar with ESP tools and campaign analytics in a remote-first setting
— “Practical experience with ESP tools such as Customer.io, Iterable, eSputnik, MailChimp, or others”

Things to consider

The role requires a candidate who can work independently and manage high autonomy in a remote setting
— “A proactive mindset and a high level of autonomy”
The position is remote but ideally requires someone in the CET or EET time zone
— “We work remotely, but ideally, you are located in the CET or EET time zone”

How to stand out

Highlight experience with building and scaling CRM functions from scratch
— “You’ll build and own the entire CRM function at Mindly from the ground up”
Showcase a track record of optimizing user communications across multiple channels
— “Design, launch, and continuously optimize user communications across Email, Push, and In‑App messages”
Demonstrate a history of running A/B tests with a focus on business metrics
— “Plan, execute, and analyze A/B tests with a strong focus on business outcomes”

Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

build and own the entire CRM function
design, launch, and continuously optimize user communications
monitor and improve core delivery and engagement metrics

Typical background

hands-on experience in Email Marketingpractical experience with ESP tools

Skills & requirements

Required

Email MarketingPush NotificationsIn-app MessagingAudience SegmentationA/B TestingCRM Campaign Optimization

Preferred

ESP ToolsProduct-led EnvironmentUser Experience

Stack & domain

Email MarketingPush NotificationsIn-app MessagingESP ToolsCustomer.ioIterableEsputnikMailchimpProactive MindsetHigh Level Of AutonomyProduct-led EnvironmentCRM CampaignsAudience Segmentation

About the role

Original posting from Mindly via Ashby

ABOUT MINDLY
Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article https://en.ain.ua/2024/01/16/mindly-raises-a-2m-seed-round-while-growing-rapidly/.
We are looking for a CRM Manager to join our team and take full ownership of building and scaling the CRM function at Mindly.
WHY IS THIS ROLE EXCITING?
You’ll join a fast-growing, #1 product in its niche
You’ll build and own the entire CRM function at Mindly from the ground up
You’ll have a high level of freedom and ownership over your domain
ABOUT YOU:
2+ years of hands‑on experience in Email Marketing, push notifications, and in‑app messaging as core user communication channels in a product‑led environment
Practical experience with ESP tools such as Customer.io http://Customer.io, Iterable, eSputnik, MailChimp, or others
A proactive mindset and a high level of autonomy
YOUR RESPONSIBILITIES:
Design, launch, and continuously optimize user communications across Email, Push, and In‑App messages
Run daily performance analysis of CRM campaigns, communications, and promo mechanics, turning insights into clear hypotheses and experiments for improvement
Own audience segmentation end‑to‑end: define targeting rules, build segments, and implement them in automated, trigger‑based journeys
Monitor and improve core delivery and engagement metrics (Open Rate, CTR, Delivery Rate, Unsubscribe/Spam Rate), ensuring consistently high‑quality reach
Plan, execute, and analyze A/B tests with a strong focus on business outcomes (Conversion, LTV, Retention, Churn, etc.)
Work closely with product team to ensure CRM touchpoints form a cohesive, consistent user experience across the product
HOW DO WE WORK?
We work remotely, but ideally, you are located in the CET or EET time zone.
HOW DO WE TAKE CARE OF OUR TEAM?
We provide a therapy budget for sessions with any of our psychologists, along with 20 days of paid vacation and unlimited sick leaves 🙂.
WHAT WE OFFER:
A fast-growing product company where you are a true part of our success
Competitive compensation
A strong team of A-players
HIRING PROCESS:
Screening interview
Hiring Manager interview
Test task
Final interview with the CEO
Offer 🎉
OUR VALUES:
Honesty and openness: always speak the truth, no matter how hard it is
Empathy and understanding: treat others the way you want to be treated

Source: Mindly careers (Ashby)