CRM Manager - Greece

Betsson Group
Malta
On-siteCareer-pivot friendly

Who this role is best for

Strong fit for CRM professionals with iGaming experience who can build and optimize data-driven campaigns.

Best fit for

  • Candidates with iGaming and CRM experience who thrive in data-centric, multi-channel environments
    — “At least four years of iGaming experience”
  • Individuals who can manage cross-functional teams and align with product strategies for communication targeting
    — “Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication”

Things to consider

  • The role requires a commitment to working in Malta, which may involve relocation or travel
    — “The Greek marketing team in Malta”
  • The position demands a proactive approach to testing and learning, requiring continuous optimization efforts
    — “Champion an ongoing tests & learn programme (A.B, MVT & Control group)”

How to stand out

  • Highlight experience in building and automating lifecycle communications with measurable impact
    — “Build & automate lifecycle communication in collaboration with central CRM”
  • Showcase fluency in Greek and English, particularly in a professional or customer-facing context
    — “Fluent in both Greek and English”
  • Emphasize collaboration with product and data teams to drive campaign ROI and engagement
    — “Work closely with product managers to increase campaign ROI”
  • Include examples of real-time data-driven communication strategies in your application materials
    — “Work with BI & Data warehouse teams to facilitate real-time data-driven communication”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • CRM lifecycle strategy
  • multi-channel campaigns
  • churn prevention
  • reactivation
  • data-driven communication
Typical background
4+ years of iGaming experience2+ years of CRM experienceanalytical skills

Skills & requirements

Required

CRM Lifecycle StrategyMulti-channel CampaignsSegmented Life Cycle CampaignsChurn PreventionReactivationData-driven CommunicationPerformance Analysis

Preferred

A/B TestingMVT TestingControl Group Testing

Stack & domain

CommunicationAnalyticalOrganization

About the role

Original posting from Betsson Group via Greenhouse

The Greek marketing team in Malta is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands. 

THE WOW

We are looking for a CRM manager to join our dynamic  team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.   

A flavour of what you will be doing:

Devise and execute effective marketing programmes within the customer lifecycle

Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign

Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement

Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication

Champion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings

Work with BI & Data warehouse teams to facilitate real-time data-driven communication

Conduct analysis of the performance of all CRM journeys

YOU'RE GOOD AT

At least four years of iGaming experience

At least two years of CRM experience

Excellent communication skills

Analytical skills

Excellent organisation skills

Fluent in both Greek and English  

CHALLENGE ACCEPTED?

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Source: Betsson Group careers (Greenhouse)

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