CRM Project Manager Strategist

FeverUp
Madrid, Spain
On-siteCareer-pivot friendly

Who this role is best for

Best suited to candidates with CRM/email marketing experience working in media or digital brand environments, with a focus on cross-functional collaboration and global scalability.

Best fit for

  • Candidates with CRM/email marketing experience in media or digital brands
    — “3+ years of experience in CRM, email marketing, newsletter management, or lifecycle marketing within a media, agency, or digital brand environment.”
  • Individuals who can balance editorial quality with commercial goals
    — “Balance editorial value and monetization to maintain audience trust and long-term engagement.”
  • Proficient in English and comfortable with cross-functional teams
    — “Proficient in English; additional languages are a plus.”

Things to consider

  • Role demands managing multiple markets and stakeholders simultaneously
    — “Comfortable managing multiple markets, stakeholders, and deadlines simultaneously.”
  • Requires working with technical and data teams for automation
    — “Collaborate with technical and data teams to implement scalable CRM processes and automation.”

How to stand out

  • Highlight experience with CRM platforms like Braze or Salesforce in your resume
    — “Experience with CRM and email platforms (e.g. Salesforce, Braze, Mailchimp, Iterable, HubSpot, or similar).”
  • Showcase your ability to optimize email performance with data insights
    — “Use insights and data to continuously optimize subject lines, formats, content mix, and send strategies.”
  • Emphasize your track record in creating scalable editorial frameworks
    — “Establish editorial frameworks, formats, and best practices to ensure consistency and scalability across newsletters.”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • high-quality content delivery
  • commercially effective newsletters
Typical background
experience in content strategy and project management

Skills & requirements

Required

Newsletter StrategyContent PlanningAutomationPerformance AnalysisStakeholder Coordination

Preferred

Editorial FrameworksBest Practices

Stack & domain

CRMNewsletter StrategyContent StrategyEditorial FrameworksAutomationPerformance AnalysisStakeholder CoordinationEmail FlowsTriggersNewsletter PlacementsMarketing And Originals LaunchesLeadershipTeam ManagementProblem SolvingCommunicationProject ManagementTeamworkInnovationMarketingContent CreationEvent Management

About the role

Original posting from FeverUp via Greenhouse

Hey there!

We’re Fever, the world’s leading tech platform for culture and live entertainment.

Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment.

Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. 

Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? 

To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!

Ready to be part of the experience? 

Now, let’s discuss this role and what you will do to help achieve Fever’s mission.

Meet The Team

Secret Media Network (SMN) is Fever’s global lifestyle publisher and one of the most engaging entertainment media brands in the world. With 100+ hyper-local city guides, including Secret NYC, Secret London, and more. We create relevant, inspiring content that helps people discover the best experiences in their cities.

Each week, our content reaches over 100 million people worldwide through websites and social media channels. We provide authentic visibility for commercial partners while building vibrant, engaged communities. Our mission: to become the most trusted guide and entry point to the Fever marketplace.

Join us if you want to inspire millions, build vibrant communities, and create the trusted local guides that define how people discover their cities.

The Role

The CRM Project Manager owns the global newsletter strategy and execution across all active Secret Media Network cities. This role is responsible for defining content strategy, coordinating delivery, and optimizing performance for all newsletters, ensuring they are editorially relevant, operationally scalable, and commercially effective.

You will ensure newsletters consistently deliver high-quality content while integrating branded and partner-led placements in a seamless, audience-first way.

This role combines content planning, automation, performance analysis, and stakeholder coordination to grow engagement, retention, and monetization through CRM channels.

What You'll Do

Define and own the newsletter content strategy across all active cities and markets.

Establish editorial frameworks, formats, and best practices to ensure consistency and scalability across newsletters.

Work closely with local and global editorial teams to ensure timely inclusion of relevant, high-performing content.

Build and maintain newsletter calendars aligned with editorial priorities, events, and seasonal moments.

Act as the central point of contact for all newsletter-related initiatives across editorial and branded content teams.

Coordinate with branded and commercial teams to ensure branded content and partnerships are integrated smoothly and on schedule.

Align newsletter placements with marketing and Originals launches to maximize visibility and performance.

Ensure all stakeholders are aligned on deadlines, formats, and expectations.

Create, manage, and optimize automated email flows and triggers.

Ensure CRM initiatives support user lifecycle goals such as acquisition, engagement, retention, and reactivation.

Collaborate with technical and data teams to implement scalable CRM processes and automation.

Maintain a clear structure for segmentation, targeting, and personalization across markets.

Track and analyze newsletter KPIs including open rates, click-through rates, engagement, retention, and revenue contribution.

Build and maintain regular performance reports and dashboards.

Use insights and data to continuously optimize subject lines, formats, content mix, and send strategies.

Share learnings and recommendations with editorial and branded teams.

Ensure newsletters effectively support business goals, including sponsored placements, partner features, and branded storytelling.

Balance editorial value and monetization to maintain audience trust and long-term engagement.

Establish and document CRM workflows, guidelines, and best practices.

Ensure newsletters follow brand voice, editorial standards, and data privacy regulations.

Manage project timelines using internal tools, ensuring delivery across multiple cities and stakeholders.

Identify opportunities to improve efficiency through tooling, automation, and AI-driven processes.

Who You Are

3+ years of experience in CRM, email marketing, newsletter management, or lifecycle marketing within a media, agency, or digital brand environment.

Deep understanding of the newsletter ecosystem, including content strategy, deliverability, and performance optimization.

Strong editorial sensitivity and ability to curate content for diverse audiences.

Experience working cross-functionally with editorial, marketing, commercial, and product teams.

Highly analytical, with the ability to turn data into clear insights and action plans.

Comfortable managing multiple markets, stakeholders, and deadlines simultaneously.

Proficient in English; additional languages are a plus.

Experience with CRM and email platforms (e.g. Salesforce, Braze, Mailchimp, Iterable, HubSpot, or similar).

Familiarity with analytics and reporting tools (Excel, Metabase, Airtable, etc.).

Detail-oriented, organized, and proactive, with a strong problem-solving mindset.

Excited to work in a fast-paced, international, growth-driven environment.

Why You’ll Love It Here

Attractive compensation package with room to grow.

40% discount on all Fever events and experiences + free Candlelight voucher.

Flexible remuneration with Cobee: meals, transport, training, and nursery support (tax-exempt).

Payflow: option to access part of your salary in advance.

Taxdown: help optimizing and filing your taxes.

Private health & dental insurance with Cigna: 100% covered by Fever. You can also add your family members via flexible remuneration.

Wellhub membership for gym and wellness access: 100% covered by Fever up to the Silver plan.

Language learning support: English and Spanish lessons.

Hybrid work setup: home office friendly with a central Madrid office location.

Snacks, drinks, and fresh fruit are always available at the office.

Dynamic international team: a young, talented group creating a great work environment.

#LI-hybrid #LI-fulltime

Thank you for considering joining Fever. We cannot wait to learn more about you!

If you want to learn more about us: Fever's Blog | Tech.Eu |TechCrunch

Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply!

If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey.

If you want to know more about how Fever processes your personal data, click here Fever - Candidate Privacy Notice

Source: FeverUp careers (Greenhouse)

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