Customer Advocacy Manager

Gleanwork
San Francisco, CA
Career-pivot friendly

Who this role is best for

A natural match if you have experience managing customer advocacy programs in B2B SaaS and working with cross-functional teams.

Best fit for

  • Professionals who can coordinate creative vendors and produce compelling customer narratives
    — “coordinate with creative vendors and internal teams on video shoots and design deliverables”
  • Individuals with a background in B2B SaaS and a history of producing case studies and customer stories
    — “assist in sourcing, scoping, and delivering customer stories across formats: written case studies, customer films, fireside chats, blog quotes, and social snippets”

Things to consider

  • This role requires a 4-day-per-week commitment to a Bay Area office location.
    — “This role is 4 days a week our of one of our Bay Area offices”
  • The position involves managing legal and PR approvals for customer content and advocacy.
    — “coordinate with customer Comms/PR and Legal to ensure compliance”

How to stand out

  • Highlight your experience in managing customer reference programs and coordinating cross-functional teams.
    — “partner closely with Sales, Customer Success, Product Marketing, and Comms/PR”
  • Showcase your ability to transform customer interviews into outcome-driven narratives.
    — “Strong interviewing and writing skills; able to turn raw inputs into clear, outcome-driven narratives.”
  • Emphasize your ability to maintain systems of record and automate workflows for advocacy management.
    — “create workflows, templates, playbooks, governance, and automation that improve efficiency and experience”
  • Demonstrate comfort with tools like Salesforce, Google Workspace, and Asana for project coordination.
    — “Tool fluency: Google Workspace; Salesforce; project tools (e.g., Asana)”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • customer stories
  • event success
Typical background
customer advocacycontent marketing

Skills & requirements

Required

Customer AdvocacyReference ManagementStorytellingEvent CoordinationSocial Proof

Preferred

Video ProductionEvent Speaker Recruitment

Stack & domain

Customer AdvocacyReference RequestsCustomer StoriesEvents CoordinationCommunicationCoordinationInterviewingEnterprise SoftwareAI

About the role

Original posting from Gleanwork via Greenhouse

About Glean:

Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean gives organizations the infrastructure to govern, scale, and customize AI across their entire business - without vendor lock-in or costly implementation cycles.

At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context-aware responses for every employee. This foundation powers Glean’s agentic capabilities - AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real-time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level.

Recognized by Fast Company as one of the World’s Most Innovative Companies (Top 10, 2025), by CNBC’s Disruptor 50, Bloomberg’s AI Startups to Watch (2026), Forbes AI 50, and Gartner’s Tech Innovators in Agentic AI, Glean continues to accelerate its global impact. With customers across 50+ industries and 1,000+ employees in more than 25 countries, we’re helping the world’s largest organizations make every employee AI-fluent, and turning the superintelligent enterprise from concept into reality.

If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more. You'll be deeply embedded where people get things done. You'll ship agentic capabilities on an open, extensible stack, with the craft and care required for enterprise trust, as we bring Work AI to every employee, in every company.About the Role:

Glean is seeking a Customer Advocacy Manager to join our Marketing Team and help build a world-class customer advocacy engine. As a Customer Advocacy Manager, you’ll partner closely with Sales, Customer Success, Product Marketing, and Comms/PR to support our reference request desk, support the production of compelling customer stories, coordinate speakers for events, and drive reviews and social proof— turning customer proof into stories that move markets and bringing measurable outcomes to life. 

You will: 

Reference Desk

Support intake, qualification, and fulfillment of sales and marketing reference requests; uphold SLAs and provide clear status updates to stakeholders.

Maintain accurate referenceability, approvals, and logo rights; coordinate with customer Comms/PR and Legal to ensure compliance.

Storytelling and content production

Assist in sourcing, scoping, and delivering customer stories across formats: written case studies, customer films, fireside chats, blog quotes, and social snippets

Coordinate interviews, compile notes, draft briefs, manage reviews/approvals, and track status through publication and enablement hand‑off.

Coordinate with creative vendors and internal teams on video shoots and design deliverables (briefs, schedules, releases).

Events, Reviews, and Social Proof

Recruit and prep customer speakers for Glean events (ie. Glean:LIVE), webinars, and executive programs (ie. Customer Advisory Days).

Plan and execute peer-review campaigns across platforms, channels, and events while avoiding overlapping asks and protecting the customer relationship.

Develop customer awards and recognition programs, including nominations, selection criteria, approvals, vendor and budget coordination, gifting, and related storytelling.

Support event activations that recruit advocates and gather approved proof, then extend existing advocacy into new opportunities and reusable assets.

Programmization

Maintain systems of record for reference requests, customer touchpoints, stories, speakers, champions, reviews, logos, and permissions; create workflows, templates, playbooks, governance, and automation that improve efficiency and experience.

About you: 

Basic Qualifications

4+ years in customer marketing, customer reference programs, product marketing, PR/comms, or customer success in B2B SaaS.

Excellent project coordination, organization, and attention to detail across multi‑stakeholder projects. 

Strong interviewing and writing skills; able to turn raw inputs into clear, outcome‑driven narratives.

Strong executive presence 

Confident, concise communicator with internal and customer stakeholders.

Tool fluency: Google Workspace; Salesforce; project tools (e.g., Asana); comfort with spreadsheets and light data hygiene.

Preferred Qualifications

Experience running a customer reference desk or champion community and coordinating speakers, executive programs, webinars, conferences, or multi-city events.

Experience producing case studies, customer videos, social content, or review campaigns and working with creative or event vendors, rewards, gifting, budgets, permissions, releases, logo rights, and communications or legal approvals.

Experience with program analytics, CRM reporting, marketing attribution, workflow automation, or AI-powered tools, plus familiarity with enterprise AI, AI agents, and related technical and business use cases.

Location: 

This role is 4 days a week our of one of our Bay Area offices (Mountain View or San Francisco) 

Compensation:

The standard base salary range for this position is $139,000 - $149,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals. When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing. We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.

We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

#LI-HYBRID

AI-First Mindset at Glean:

At Glean, AI fluency is core to how we work and we're committed to ensuring every new hire feels confident integrating AI into their everyday work. As part of the interview process, you'll complete a brief AI-focused exercise or discussion so we can understand how you think about, design, and use AI to drive impact in your role. Feel free to reference any tools, platforms, or workflows you use today — prior Glean experience isn't required.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), or other privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available in our Privacy Policy. By submitting your application, you are agreeing to our use and processing of your data as required. US applicants and their applications are subject to arbitration of disputes as outlined in our Applicant Arbitration Agreement.

By clicking “Submit Application,” I confirm that I have read the Global Data Privacy Notice and the Applicant Arbitration Agreement, and I agree to the terms.  

Source: Gleanwork careers (Greenhouse)

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