Customer Marketer

Alan
France
HybridCareer-pivot friendly

Who this role is best for

Best suited to candidates with experience in commercial or customer-facing roles working in the healthcare or insurance domain, who can thrive in a collaborative, cross-functional environment with a focus on customer adoption and business growth.

Best fit for

  • Candidates with experience in customer marketing, commercial, or go-to-market strategies
    — “Experience owning a meaningful Customer Marketing, commercial, GTM, or customer-facing Marketing scope.”
  • Individuals who can synthesize customer insights into actionable programs and narratives
    — “Turn customer, market, and field insight into clear narratives, useful programmes, and concrete actions.”

Things to consider

  • The role requires initiative and independent ownership of ambiguous projects
    — “Independently own an ambiguous but defined Customer Marketing workstream from diagnosis through rollout.”
  • Candidates must be able to prioritize based on customer needs and business impact
    — “Prioritise opportunities based on customer needs, business impact, and available evidence.”

How to stand out

  • Highlight specific examples of turning customer insights into measurable business impact
    — “Experience turning insight into action, adoption, or measurable business impact.”
  • Demonstrate your ability to structure complex or ambiguous problems clearly
    — “Ability to structure ambiguous problems and make clear choices.”
  • Showcase past collaboration with cross-functional teams like Sales or Product
    — “Work with Sales, Customer Success, Product, Marketing, and local teams to move initiatives forward.”
  • Emphasize your stakeholder management and communication skills in your application
    — “Strong communication, narrative, and stakeholder management skills.”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • turn customer insight into clear narratives
  • design customer or segment go-to-market programmes
Typical background
experience in customer marketing or commercial roles

Skills & requirements

Required

Customer MarketingCommercial JudgmentStakeholder ManagementCommunication

Preferred

Product MarketingMarket Research

Stack & domain

Healthcare

About the role

Original posting from Alan via Ashby

HEALTH CAN’T WAIT.

Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.

Alan exists to end the wait.

Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.

So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.

We are on an incredible journey to build a global leading company, with a unique culture https://alan.com/en/careers. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.

Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.

ABOUT THE CUSTOMER MARKETING TEAM

Customer Marketing is Alan’s voice to customers, and their voice back to Alan.

Customer Marketing sits close to the business so we can hear the reality of customer and commercial conversations first-hand, craft the sharpest possible narrative, and turn what works into scalable programmes and assets.

As a Customer Marketer, you will turn customer, market, and field insight into clear narratives, useful programmes, and concrete actions that improve customer adoption, commercial effectiveness, and business growth.

Concretely, our team works on missions such as:

  • Turning customer and market insight into positioning, messaging, and narratives.
  • Helping commercial teams communicate and adopt our value proposition.
  • Designing customer or segment go-to-market programmes.
  • Supporting rollout, adoption, and feedback loops across teams or markets.
  • Bringing field signals back into Marketing, Product, and business decisions.
  • Turning customer discovery and market monitoring into actionable recommendations.
  • Scaling useful assets, programmes, and ways of working across markets and segments.

WHAT YOU WILL DO

  • Independently own an ambiguous but defined Customer Marketing workstream from diagnosis through rollout.
  • Turn customer, market, and field insight into clear narratives, useful programmes, and concrete actions.
  • Work with Sales, Customer Success, Product, Marketing, and local teams to move initiatives forward.
  • Prioritise opportunities based on customer needs, business impact, and available evidence.
  • Design rollout, adoption, and feedback mechanisms.
  • Define relevant metrics, measure impact, and iterate based on results.
  • Connect Customer Marketing work to adoption, commercial effectiveness, or business growth.

WHAT WE ARE LOOKING FOR

  • Experience owning a meaningful Customer Marketing, commercial, GTM, or customer-facing Marketing scope.
  • Strong customer and commercial judgment.
  • Ability to structure ambiguous problems and make clear choices.
  • Strong communication, narrative, and stakeholder management skills.
  • Experience turning insight into action, adoption, or measurable business impact.
  • Ability to work hands-on with limited direction.
  • Curiosity, adaptability, and willingness to expand your scope over time.

For this opportunity, we are aiming to hire within the B1-C1 level range https://app.notion.com/p/alaninsurance/Compensation-Alan-9a9fcf8b0cdf497a9c0ac89a11f048a3.

🎯 IMPORTANT NOTE: WE HIRE PEOPLE, NOT ROLES.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application!

🔖 Check out our About Alan https://alan.com/about and Career https://alan.com/careers pages, as well as our Medium https://medium.com/alan, blog https://blog.alan.com/ and Glassdoor page https://www.glassdoor.com/Overview/Working-at-Alan-EI_IE1696043.11,15.htm for more info.

YOU WANT TO KNOW MORE ABOUT ALAN?

  • 🙌 Perks & Benefits https://alan.com/en/careers/a/salary-equity: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
  • 🤘 A strong culture https://alan.com/en/about/a/leadership-principles: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work

Source: Alan careers (Ashby)

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