Design Engineer (Brand Team)

Baseten

San Francisco, CA

Hybrid

Who this role is best for

Designers with frontend fluency and a passion for technical products will find this high-ownership role on the brand team rewarding.

Best fit for

Candidates who can bridge design and engineering with a focus on developer-focused websites
— “Experience building developer-focused or deeply technical websites”
Individuals with strong systems thinking and a track record of creating reusable components
— “Systems thinking, with a track record of building reusable components and patterns instead of solving every page from scratch”
Candidates who can treat the website as a product with continuous evolution rather than a static asset
— “treating it as a product that's constantly evolving rather than something we redesign every few years”

Things to consider

The role demands fluency in modern frontend tools like React and Next.js, with no mention of alternative options.
— “Fluency in modern frontend development: React, Next.js, HTML, CSS, and JavaScript or TypeScript”
Candidates must be comfortable with experimentation and data-driven decisions, not just creative output.
— “Comfort experimenting, iterating, and using data to make a site more effective without turning it into a growth hack”

How to stand out

Highlight experience in building technical websites and turning complex ideas into clear interfaces
— “Turn complex technical products into clear, compelling web experiences”
Demonstrate ability to move from design tools like Figma directly into production code
— “Ability to move from Figma into code and own the final result in production”
Emphasize contributions to design systems and component libraries in prior roles
— “Building reusable components and patterns instead of solving every page from scratch”

Pace · Fast PacedCollaboration · MediumAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Own the design and frontend implementation of the Baseten marketing site
Ship landing pages, product pages, launches, and campaigns from concept through production
Improve the site continuously
Build polished interactions, motion, and details

Typical background

Experience in web design and frontend developmentExperience with modern web technologies

Skills & requirements

Required

ReactNext.jsHTMLCSSJavaScriptTypeScriptFigmaSystems ThinkingAttention To DetailExperimentation

Preferred

Motion DesignAnimationWebglThree.jsReact Three FiberShadersCreative CodingDeveloper-focused WebsitesDatocms

Stack & domain

ReactNext.jsHTMLCSSJavaScriptTypeScriptAttention To DetailSystems ThinkingAbility To ArticulateWeb DesignFrontend Engineering

About the role

Original posting from Baseten via Ashby

ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F https://www.baseten.co/blog/announcing-our-series-f/, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products.
THE ROLE
We're looking for a Web Designer / Design Engineer to own baseten.co http://baseten.co day to day, from concept through production. You'll design and build landing pages, bring product launches to life, run experiments, improve conversion, and keep raising the quality bar on the site.
This is a high-ownership role on the brand design team, sitting between brand design and frontend engineering. We want the website to be one of the best expressions of the Baseten brand and one of the best developer-focused sites on the internet, which means treating it as a product that's constantly evolving rather than something we redesign every few years. You'll have a lot of autonomy to ship, while partnering closely with brand, product marketing, engineering, and leadership on bigger launches.
RESPONSIBILITIES
Own the design and frontend implementation of the Baseten marketing site.
Ship landing pages, product pages, launches, and campaigns from concept through production.
Improve the site continuously, finding and acting on opportunities to make it better rather than waiting for a redesign cycle.
Partner with growth and product marketing to test messaging, layouts, and conversion improvements without sacrificing craft.
Build polished interactions, motion, and details that make the site feel distinctly Baseten.
Build and evolve the components, patterns, and design systems that let the team move quickly without lowering the bar.
Turn complex technical products into clear, compelling web experiences.
Prototype ambitious interactive and experimental ideas when a launch calls for it.
Make it dramatically easier for the brand and marketing teams to get great work onto the internet.
Set the bar for web design and frontend craft across the company.
REQUIREMENTS
Fluency in modern frontend development: React, Next.js, HTML, CSS, and JavaScript or TypeScript.
Ability to move from Figma into code and own the final result in production.
Deep attention to typography, layout, interaction, motion, and responsiveness.
Systems thinking, with a track record of building reusable components and patterns instead of solving every page from scratch.
Comfort experimenting, iterating, and using data to make a site more effective without turning it into a growth hack.
Interest in technical products and the ability to make complex ideas feel clear without flattening them.
Strong opinions about the web, and the ability to articulate why something works and why it doesn't.
NICE TO HAVE
Experience with motion design, animation, or WebGL.
Experience with Three.js, React Three Fiber, shaders, or creative coding.
Experience building developer-focused or deeply technical websites.
Experience working with DatoCMS.
BENEFITS
Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).

Source: Baseten careers (Ashby)