Digital Advertising Strategist – TikTok

Pattern
Lehi, UT
HybridCareer-pivot friendly

Who this role is best for

Strong fit for candidates with hands-on TikTok Ads Manager experience who can synthesize data analytics and content strategy.

Best fit for

  • Candidates with hands-on TikTok Ads Manager experience and a background in data analytics and content strategy
    — “background in managing digital advertising campaigns using TikTok Ads Manager or similar platforms”
  • Individuals who can bridge technical ad operations with creative production workflows
    — “understanding of short-form video content and creative production workflows”
  • Professionals who can manage both ad operations and client communication effectively
    — “Support client communication and share strategic alignment”

Things to consider

  • The role requires a hybrid work arrangement with in-office presence in Lehi, UT
    — “Worksite: 1441 W Innovation Way #500, Lehi UT 84043 and Home Office combination”
  • Candidates must be prepared to handle monthly invoicing as part of their responsibilities
    — “Support monthly invoice processing”

How to stand out

  • Highlight specific TikTok Ads Manager campaign optimization successes in your resume
    — “ongoing performance optimization”
  • Demonstrate experience with short-form video trends and platform-native content strategies
    — “understanding of short-form video content trends and platform-native content strategies on TikTok”
  • Showcase your ability to generate performance reports using Excel or Google Sheets
    — “ability to analyze data and generate reports to support digital marketing activities using tools such as Microsoft Excel and Google Sheets”
  • Emphasize your experience with A/B testing and data-driven campaign optimization
    — “understanding of A/B testing methodologies and data-driven campaign optimization approaches”
  • Demonstrate your ability to evaluate ad creatives based on performance insights
    — “ability to evaluate ad creatives and support content strategy based on performance insights”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • set up and manage digital advertising campaigns on TikTok
  • develop and execute data-driven full funnel advertising strategies
  • monitor and analyze campaign performance
Typical background
Bachelor’s degree in Marketing, Advertising, Information Science, Journalism, Mass Communication or related area

Skills & requirements

Required

Digital AdvertisingCampaign ManagementAudience TargetingBudget AllocationBidding StrategiesPerformance OptimizationData AnalyticsA/B TestingShort-form Video ContentTracking And AttributionAd Creatives

Preferred

Tiktok Ads Manager

Stack & domain

Tiktok Ads ManagerDigital Advertising CampaignsData AnalyticsClient CommunicationStrategic AlignmentDigital MarketingAdvertising

About the role

Original posting from Pattern via Lever

Digital Advertising Strategist – TikTok. Set up and manage digital advertising campaigns on TikTok Ads Manager, including campaign configuration, audience targeting, budget allocation, bidding strategies, and ongoing performance optimization. Develop and execute data-driven full funnel advertising strategies across campaign objectives in Tiktok Ads Manager. Monitor and analyze campaign performance, and conversion rate. Apply audience targeting strategies. Support content strategy and creative analysis. Develop and brief ad creatives tailored to TikTok’s platform and current trends. Assist in tracking and attribution setup. Clean, analyze, and prepare ads performance reports and dashboards. Support client communication and share strategic alignment. Utilize TikTok Business Center to manage advertising operations. Support monthly invoice processing. Requires Bachelor’s degree in Marketing, Advertising, Information Science, Journalism, Mass Communication or related area and understanding of the digital marketing landscape, marketing mix, and brand building; background in managing digital advertising campaigns using TikTok Ads Manager or similar platforms; understanding of TikTok Ads Manager and a variety of ad formats; knowledge of basic data analytics concepts, including data cleaning, aggregation, data visualization, and performance tracking for reporting and analysis; ability to analyze data and generate reports to support digital marketing activities using tools such as Microsoft Excel and Google Sheets; understanding of A/B testing methodologies and data-driven campaign optimization approaches; understanding of short-form video content trends and platform-native content strategies on TikTok; familiarity with digital tracking and attribution concepts, including pixel implementation and conversion measurement; ability to evaluate ad creatives and support content strategy based on performance insights, with an understanding of short-form video content and creative production workflows. Worksite: 1441 W Innovation Way #500, Lehi UT 84043 and Home Office combination. Resume to: Pattern, Inc., Attn: Makenna Kringlen, 1441 W Innovation Way #500, Lehi UT 84043.

Source: Pattern careers (Lever)

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