Digital Marketing Specialist

AMAROK

Columbia, SC

On-siteCareer-pivot friendly

Who this role is best for

Candidates with experience in search marketing and strong collaboration skills will find this growth-oriented role in the perimeter security industry in South Carolina.

Best fit for

Candidates with 3-5 years of hands-on SEM and SEO experience and a track record in campaign management.
— “3-5 years of experience on search engine marketing (SEM) campaigns and SEO”
Individuals who have worked with AI advertising tools and can demonstrate expertise in automation and data-driven optimization.
— “Hands-on experience using AI advertising tools for automated bidding, audience targeting, and creative testing.”

Things to consider

The role demands a high level of analytical proficiency and conversion tracking expertise.
— “Solid understanding of conversion tracking, multi-touch attribution, landing page optimization, and ROI measurement.”
The position requires managing budgets and aligning performance data with CRM and automation platforms.
— “Manage campaign budgets, tracking, and reporting while aligning performance data with CRM and marketing automation platforms.”

How to stand out

Highlight your ability to optimize website content and technical SEO for improved search visibility.
— “Build and optimize website content and technical SEO to improve search visibility and ROI maximization.”
Demonstrate experience in cross-functional collaboration with agency partners and internal teams.
— “Partner with external digital agencies to manage and scale paid campaigns across search, social, display, and emerging AI platforms.”
Emphasize your track record in delivering high-intent leads through effective PPC strategies.
— “Deliver PPC campaigns to the most relevant and effective networks based on analysis.”
Showcase your ability to monitor and optimize ad spend for maximum ROI.
— “Monitor budget and ad spend to ensure optimizing spend for ROI.”
Demonstrate familiarity with digital marketing trends and how they can be applied to perimeter security.
— “Keep abreast of the latest SEO, PPC and digital marketing trends and best practices.”

Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

drive measurable results
improve search visibility
maximize return on marketing investment

Typical background

3-5 years of experience on search engine marketing (SEM) campaigns and SEO

Skills & requirements

Required

SEOPPCSEMAEOGEOGoogle AnalyticsGoogle AdsMicrosoft AdvertisingExcelFacebook AdsLinkedinAI Advertising ToolsConversion TrackingMulti-touch AttributionLanding Page OptimizationROI Measurement

Preferred

Project ManagementCollaborative Skills

Stack & domain

SEOSEMAEOGEOGoogle AnalyticsGoogle AdsMicrosoft AdvertisingExcelGoogle SheetsFacebook AdsLinkedinAI Advertising ToolsConversion TrackingMulti-touch AttributionLanding Page OptimizationROI MeasurementCRMMarketing Automation PlatformAnalyticalCommunicationProject ManagementCollaborativeDigital MarketingSearch Engine OptimizationPay-per-click

About the role

Original posting from AMAROK via Greenhouse

Company Info
AMAROK is the Nation’s leader in the Perimeter security industry providing asset protection to over 9,000 properties Nationwide. Market leaders in multiple commercial industries rely on our multi-layered, solar-powered perimeter security solution to protect their assets 24/7/365.
About this position
The Marketing team is the owner of the AMAROK brand, responsible for educating the market and curbing our awareness issue and generating high-quality inbound leads that generate sales. As a Digital Marketing Specialist, you will play a pivotal role in accelerating growth by transforming brand awareness into a predictable engine for revenue and market expansion. You will be responsible for planning, implementing, and managing the company’s overall search engine optimization (SEO) and pay-per-click (PPC) strategy. Ultimately, the position elevates AMAROK's digital presence across modern search landscapes, ensuring the company outpaces competitors, captures high-intent market demand, and maximizes return on marketing investment.
Essential Job Functions
Develop and execute AMAROK's organic and paid search strategies across SEO, SEM, AEO, and GEO to drive measurable results.
Build and optimize website content and technical SEO to improve search visibility and ROI maximization.
Regularly perform thorough keywords research.
Partner with external digital agencies to manage and scale paid campaigns across search, social, display, and emerging AI platforms.
Deliver PPC campaigns to the most relevant and effective networks based on analysis.
Tracking, reporting and analyzing website analytics, PPC initiatives, and campaigns.
Manage campaign budgets, tracking, and reporting while aligning performance data with CRM and marketing automation platforms.
Monitor budget and ad spend to ensure optimizing spend for ROI.
Keep abreast of the latest SEO, PPC and digital marketing trends and best practices.
Extensive understanding of attribution and tracking from digital efforts into CRM and Marketing Automation Platform (Pardot, etc).
Requirements
3-5 years of experience on search engine marketing (SEM) campaigns and SEO
Proficient with hands on experience working in Google Analytics, Google Ads, Microsoft Advertising, Excel or Google Sheets, and other performance marketing tools
Experience with Facebook Ads, LinkedIn, or other paid social and display networks
Hands-on experience using AI advertising tools for automated bidding, audience targeting, and creative testing.
Solid understanding of conversion tracking, multi-touch attribution, landing page optimization, and ROI measurement.
Strong analytical, communication, project management, and collaborative skills across internal teams and agency partners.
Compensation range is based on experience and geographical location. Average yearly compensation range $90,000 - $115,000.
Why AMAROK?
AMAROK has been recognized as one of South Carolina’s top companies to work for several years running! We are driven by our core values and strive to facilitate a greater sense of purpose in our career opportunities. Our leadership team is dedicated to providing a work environment that is collaborative and fun with a healthy work / life balance.
A generous benefits package is offered to all full-time employees:
Health Benefits (Medical, Dental & Vision)
Matching 401K retirement plan
FSA & HSA Account
Tuition Reimbursement Program
Short & Long-term disability
Life Insurance
Career advancement
Generous PTO
Our recruiting experience is digital! AMAROK is an EEO/Affirmative Action Employer and will make all employment related decisions without regard to age, race, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.
Once you submit your application, AMAROK will process the provided personal data to evaluate your candidacy for employment. For details regarding how your personal data will be used during an interview process, and to understand our commitment to keeping your personal data safe, please review our Data Privacy Policy here – https://amarok.com/privacy-policy/

Source: AMAROK careers (Greenhouse)