Digital Marketing Virtual Assistant (Real Estate Focus)

Assist World

South Africa

RemoteCareer-pivot friendly

Who this role is best for

Best suited to remote-first digital marketers with real estate experience working in a collaborative, deadline-driven environment.

Best fit for

Candidates with real estate marketing experience and a strong grasp of brand storytelling
— “prior experience supporting Residential Real Estate agents or teams is strongly preferred”
Individuals who thrive in a proactive, organized remote work setting with clear deliverables
— “Self-motivated, highly organized, and proactive about submitting draft content for review well ahead of publishing deadlines”
Professionals skilled in using Canva and social media scheduling tools for consistent brand delivery
— “Schedule and publish recurring posts across Facebook, Instagram, LinkedIn, and X/Twitter following the established marketing calendar”

Things to consider

Payment is restricted to countries where Wise supports local bank transfers
— “we can only hire candidates who can receive payments via Wise (SA, UK, US & PH)”
Work hours are aligned with Eastern Standard Time (EST), which may affect remote candidates in other time zones
— “Eastern Standard Time (EST) working hours”

How to stand out

Highlight brand storytelling and real estate content creation experience in your portfolio
— “Draft engaging captions aligned with the agent’s core values: transparent communication, investment insights, and local market expertise”
Demonstrate familiarity with real estate CRMs and short-form video editing in your resume
— “Experience with real estate CRMs, MLS-integrated email tools, or platforms like Mailchimp/kvCORE”
Showcase your ability to manage digital assets and maintain organized media libraries
— “Organize listing photo assets, property walkthrough clips, and client testimonials in shared cloud drives”

Pace · SteadyCollaboration · MediumAutonomy · MediumDecision Impact · Individual

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Manage digital assets and execute email campaigns
Engage local audiences and maintain brand consistency

Typical background

2+ years of experience as a Digital Marketing Virtual Assistant

Skills & requirements

Required

Social Media ManagementEmail MarketingGraphic DesignCRM Integration

Preferred

Real Estate Market InsightsVideo Editing

Stack & domain

CanvaCapcutGoogle WorkspaceMailchimpCommunicationProblem-solvingTeamworkReal EstateDigital MarketingSocial Media Management

About the role

Original posting from Assist World via Lever

Role Overview
We are seeking a proactive, detail-oriented Digital Marketing Virtual Assistant on behalf of our agency partner and their featured Real Estate client. In this role, you will be responsible for executing custom-designed digital marketing strategies developed by our Marketing Strategist to support an active, top-producing real estate agent.
The end client is a highly engaged, hands-on real estate professional who emphasizes trust, community connection, and long-term client relationships. You will work under the strategic direction of the Lead Marketing Strategist to manage digital assets, execute email campaigns, maintain brand consistency across social media, and engage local audiences.
Key Responsibilities
Social Media Management & Brand Storytelling
Content Execution: Schedule and publish recurring posts across Facebook, Instagram, LinkedIn, and X/Twitter following the established marketing calendar.
Property & Community Highlights: Format graphics and short-form video content showcasing active/sold listings, open houses, local market updates, and community highlights.
Brand Storytelling: Draft engaging captions aligned with the agent’s core values: transparent communication, investment insights, and local market expertise.
Engagement & Lead Escalation: Monitor post comments, incoming DMs, and community interactions daily. Engage warmly with followers and immediately flag potential buyer/seller leads to the agent.
Email Marketing & Client Nurturing
Newsletter Assembly: Draft, format, and schedule bi-weekly/monthly email newsletters using the client’s real estate CRM and email marketing software.
Content Integration: Incorporate market reports, home valuation tools, featured listings, and home-maintenance advice into routine broadcasts.
Database Maintenance: Organize and segment contact lists (e.g., active buyers, prospective sellers, past clients, and referral partners).
Digital Asset Management & Graphic Design
Graphic Design: Create polished social media posts, story templates, open house flyers, and market update graphics using established Canva templates.
Resource Promotion: Drive target audience traffic to digital client resources (home valuation landing pages, mortgage calculators, buyer/seller guides).
Media Organization: Organize listing photo assets, property walkthrough clips, and client testimonials in shared cloud drives.
Reporting & Agency Collaboration
Marketing Syncs: Participate in regular check-ins with the Lead Marketing Strategist to review content calendars, graphic assets, and upcoming campaign priorities.
Performance Tracking: Monitor key engagement metrics (email open/click rates, post reach, direct message inquiries) to assist with ongoing strategy optimization.
Qualifications & Technical Requirements
Experience: 2+ years of experience as a Digital Marketing Virtual Assistant; prior experience supporting Residential Real Estate agents or teams is strongly preferred.
Software & Tool Proficiency:
Design & Editing: Canva (proficient with brand kits and templates), CapCut or similar short-form video editing tools.
Social Media: Meta Business Suite, Instagram, Facebook, LinkedIn, X, and scheduling platforms (e.g., Later, Buffer, Hootsuite).
Real Estate Tech/CRMs: Experience with real estate CRMs, MLS-integrated email tools, or platforms like Mailchimp/kvCORE.
Organization: Google Workspace (Drive, Docs, Sheets) and project management platforms (Trello, Asana, ClickUp).
Communication & Brand Focus: Excellent written English skills with exceptional attention to grammar, tone, and visual detail.
Reliability: Self-motivated, highly organized, and proactive about submitting draft content for review well ahead of publishing deadlines.
Compensation:
U.S.-based realtor's office | Eastern Standard Time (EST) working hours | Part-Time (10–20 Hours/Week)
Why Join Assist World?
100% REMOTE
$50 birthday bonus
$200 testimonial bonus
NO TRACKER. NO PROBLEM
Important Hiring Note / Eligibility: We are a remote-first team, but due to international payment regulations, we can only hire candidates who can receive payments via Wise (SA, UK, US & PH). Before applying, please ensure Wise operates and supports local bank transfers in your country of residence/bank location.
Regrettably, we cannot proceed with applications from regions where Wise services are unavailable.

Source: Assist World careers (Lever)