Director, Analytics

BarkleyOKRP

Kansas City +3 more

Remote

Who this role is best for

Best suited to candidates with leadership experience in analytics and a background in advertising or marketing, working in a collaborative, client-facing environment.

Best fit for

Candidates with leadership experience in analytics and a background in advertising or marketing
— “Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.”
Individuals who can lead and mentor teams while maintaining strong communication and presentation skills
— “Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support.”
Candidates comfortable with advanced analytics techniques and translating them into actionable insights
— “Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.”

Things to consider

The role involves regular client interaction, requiring strong interpersonal and presentation skills.
— “Present reports, POVs and other materials to clients on a regular basis over the phone and in person.”

How to stand out

Emphasize experience in translating analytics into strategic narratives for executives.
— “Create and support executive level presentations and analysis of analytic and data solutions to support client needs.”
Showcase expertise in advanced analytics like A/B testing, incrementality studies, and MMM.
— “Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies.”
Demonstrate ability to build data frameworks aligned with client business goals.
— “Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions.”
Include examples of process improvement and managing deliverables across multiple accounts.
— “Identify opportunities to continuously improve processes.”

Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Developed measurement frameworks and reporting roadmaps
Led advanced analytics projects
Supported executive level presentations

Typical background

7+ years of data and analytics experienceProven leadership abilityExperience managing client relationships

Skills & requirements

Required

Data AnalysisClient Relationship ManagementTeam ManagementPresentation SkillsProject Management

Preferred

Digital MarketingMedia MetricsAttribution Modeling

Stack & domain

Data And AnalyticsMedia Campaign PlanningAttribution ModelingMMM InterpretationA/B TestingMultivariate TestsGeo-lift ExperimentsIncrementality StudiesLeadershipCommunicationPresentationProblem-solvingTeam ManagementAdvertisingMarketingMedia Planning

About the role

Original posting from BarkleyOKRP via Greenhouse

Director, Analytics
We are seeking a strategic and highly collaborative Director, Analytics to set the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role, you’ll work cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization. This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients
Key Responsibilities:
Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps
Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques  
Create and support executive level presentations and analysis of analytic and data solutions to support client needs
Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.).
Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques  
Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes 
Present reports, POVs and other materials to clients on a regular basis over the phone and in person 
Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support.
Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
Ensure data accuracy, integrity, and consistency across deliverables.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. 
Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.
Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia
Qualifications:
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting 
Knowledge of agency-side media campaign planning and execution process is desirable, but not required 
Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
Ability to identify business challenges and applying analytics-led strategies to address them.
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs 
Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management
Comfortable working in ambiguous situations 
Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus
The annual gross base salary range is $135,000 - $180,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging
At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.

Source: BarkleyOKRP careers (Greenhouse)