Director of Field Marketing

VulnCheck
Austin +1 more
On-siteCareer-pivot friendly

Who this role is best for

Best suited to candidates with experience in B2B tech and cybersecurity domains, working in a collaborative, strategic role with a focus on regional and partner marketing execution.

Best fit for

  • Candidates with a background in integrated demand generation and a history of cross-functional collaboration with sales teams
    — “someone who can sit at the table with sales, translate territory goals into marketing plans”
  • Individuals who have experience managing and executing large-scale events in the cybersecurity or SaaS industry
    — “Experience owning large-scale events end to end”
  • Professionals who are adept at building and scaling regional marketing strategies with measurable outcomes
    — “Roll regional plans up into the broader company marketing plan, aligning priorities, budget, and measurement”

Things to consider

  • This role requires managing international programs and adapting to multiple time zones
    — “Ability to support U.S. and international programs across multiple time zones”
  • The position involves leading and developing a small team of specialists
    — “Hire, manage, and develop an events and field marketing specialist”

How to stand out

  • Demonstrate experience in translating sales goals into marketing plans and showing measurable pipeline results
    — “Proven track record building marketing plans in close partnership with sales and driving measurable pipeline”
  • Highlight past leadership in managing ABM, events, and partner marketing programs
    — “Experience across the full program mix (events, ABM, social, direct mail) and partner marketing”
  • Showcase your ability to lead event planning and execution for major industry conferences
    — “Lead the strategy and planning of major events that fall outside regional plans”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • drive end-to-end execution of regional plans
  • coordinate with partners on joint programs, events, and demand generation
  • lead the strategy and planning of major events
  • hire, manage, and develop an events and field marketing specialist
Typical background
7+ years in field marketing, regional marketing, or integrated demand generation

Skills & requirements

Required

Field MarketingRegional MarketingIntegrated Demand GenerationEventsAccount-based MarketingDigital CampaignsPartner MarketingEvent LogisticsSwagExecutionTeam LeadershipMeasurementOperations

Stack & domain

Field MarketingRegional MarketingIntegrated Demand GenerationEventsAccount-based MarketingSocial MediaDirect MailPartner MarketingABMEvent LogisticsSwagExecutionMetricsPlaybooksCalendarsProcessesStrategic ThinkingOperational SkillsTeam LeadershipCollaborationCommunicationProject ManagementMarketingSalesOperations

About the role

Original posting from VulnCheck via Greenhouse

Director of Field Marketing

Location: Austin, TX or Boston, MA

Team: Marketing

Reports to: CMO

About VulnCheck

VulnCheck is transforming vulnerability intelligence by helping security teams act faster and with more confidence. Our platform delivers early, high-quality exploit intelligence, deep asset correlation, and contextual insights to help organizations stay ahead of emerging threats.

About the Role

VulnCheck is seeking a Director of Field Marketing to own the strategy and execution of regional marketing across the U.S. and international markets. This is a strategic, revenue-facing role that partners directly with regional sales leaders and territory owners to build and run integrated marketing plans tailored to each region's target accounts.

Working hand-in-hand with sales, you'll craft regional plans that blend events, account-based marketing, digital campaigns and other marketing tactics to drive on-the-ground success. Part of the regional program mix will include the execution of partner-related activities as well. You will also drive the planning, and execution of major standalone events that sit outside any single region. You'll also lead a small but growing team.

The ideal candidate is equal parts strategist and operator: someone who can sit at the table with sales, translate territory goals into marketing plans, and then make them happen.

What You'll Do

Regional Marketing Strategy & Sales Partnership

Partner directly with regional sales leaders and territory owners to build integrated marketing plans mapped to each region's target account list

Design region-specific program mixes spanning events, ABM, social, and direct mail to drive pipeline and accelerate deals

Roll regional plans up into the broader company marketing plan, aligning priorities, budget, and measurement

Own regional pipeline and revenue contribution as a shared goal with sales

Program Execution

Drive end-to-end execution of regional plans, coordinating across marketing, sales, and operations

Manage the ABM motion in partnership with sales, including targeting, orchestration, and follow-through on priority accounts

Partner Marketing

Own the planning and execution of partner marketing activities as part of regional and company plans

Coordinate with partners on joint programs, events, and demand generation

Flagship & Standalone Events

Lead the strategy and planning of major events that fall outside regional plans, directing execution through your team

Key events include VulnCheck’s THREATCON1 conference, RSAC, Black Hat, and ISAC summits, among others

Own event objectives, experience, budget, and measurable outcomes end to end

Team Leadership

Hire, manage, and develop an events and field marketing specialist focused on event logistics, swag, and execution

Set priorities and delegate execution across regional, partner, and flagship programs

Grow the team as regional marketing scales

Measurement & Operations

Define and report on the metrics that matter: pipeline, influenced revenue, and program ROI by region

Build the playbooks, calendars, and processes that let regional marketing scale

What You'll Bring

7+ years in field marketing, regional marketing, or integrated demand generation, including time in a strategic or leadership capacity

Proven track record building marketing plans in close partnership with sales and driving measurable pipeline

Experience across the full program mix (events, ABM, social, direct mail) and partner marketing

Experience owning large-scale events end to end

Experience hiring, managing, and developing direct reports

Strong strategic thinking paired with hands-on execution

Ability to support U.S. and international programs across multiple time zones

Excellent communication and cross-functional leadership skills

Experience in B2B tech, cybersecurity, or SaaS environments

What We Offer

We believe people do their best work when they feel supported, trusted, and valued. VulnCheck offers benefits designed to meet a wide range of needs and lifestyles.

Benefits and Perks

Unlimited PTO

401k plan with company match

Comprehensive healthcare coverage

Generous paid parental leave

Remote friendly environment with flexibility

Expense reimbursement for cell phone and internet

Ongoing professional development, coaching, and learning resources

Opportunities for career advancement within a fast-growing team

Compensation

We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions about VulnCheck's total rewards during your interview process.

Why Join Us

Built on over two decades of cybersecurity experience, our team of experts understands the intricacies of vulnerabilities, their exploitation in the wild, and how to leverage this data to build more effective cybersecurity products that produce better outcomes for organizations.

VulnCheck gives organizations a tactical advantage by providing best-in-class exploit and vulnerability intelligence. We have a sense of duty to protect the critical infrastructure we rely on, including medical devices, power grids, and telecommunication networks. We were founded in 2021 in Lexington, Massachusetts.

VulnCheck has a transparent, collaborative, and supportive culture. We are looking for people who have a growth mindset and are curious and innovative. Our team is smart but humble, hardworking, and supportive.

VulnCheck is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. VulnCheck is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities.

Even if your experience doesn't perfectly align with the job description, we encourage you to apply. We value potential just as much as a perfect resume.

Source: VulnCheck careers (Greenhouse)

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