Director of Marketing

DISHER
Wyoming +1 more
On-site

Who this role is best for

Candidates with leadership experience in residential construction marketing and a data-driven approach will find this strategic role in Wyoming, MI, ideal for driving growth and brand recognition.

Best fit for

  • Candidates with leadership experience in residential construction marketing and a data-driven approach
    — “develop and implement the marketing strategies and initiatives that will drive growth and brand recognition”
  • Individuals with a track record in digital marketing and content creation for home builders
    — “Develop compelling content, including blog posts, videos, and infographics to educate and engage our target audience”
  • Candidates who thrive in collaborative environments and can influence ownership directly
    — “your ideas are heard by ownership directly and where your work translates into tangible results”

Things to consider

  • Must be physically present in Wyoming, MI, five days per week
    — “Willingness to be onsite 5 days/week”
  • Requires valid, unrestricted U.S. work authorization
    — “Must have the current and continuing right to work in the United States of America without restrictions or expirations”

How to stand out

  • Emphasize experience in brand development and market research within residential construction
    — “Oversee brand development and management, ensuring brand consistency across all marketing materials and touchpoints”
  • Highlight success in managing digital marketing campaigns with measurable ROI
    — “Develop and manage the marketing budget, ensuring cost-effective strategies that provide a strong ROI”
  • Showcase leadership in building and managing high-performing teams
    — “Build and manage a high-performing marketing team, providing guidance, coaching, and mentorship to team members”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Develop and implement marketing strategies
  • Oversee brand development and management
  • Lead digital marketing efforts
  • Develop compelling content
  • Conduct market research and analysis
Typical background
At least 7 years of marketing experience, with at least 3 in a leadership role

Skills & requirements

Required

Marketing Strategy DevelopmentBrand ManagementDigital MarketingContent CreationMarket ResearchPublic RelationsAdvertising Campaign ManagementTeam Leadership

Preferred

Bachelors Degree In Marketing, Business, Or Related Field

Stack & domain

Marketing StrategyBrand DevelopmentDigital MarketingSEOSEMEmail MarketingSocial MediaContent DevelopmentMarket ResearchPublic RelationsAdvertisingProject ManagementTeam LeadershipCommunicationNegotiationInterpersonal AbilitiesData-drivenResults-orientedResidential ConstructionMarketing

About the role

Original posting from DISHER via Lever

Director of Marketing

DISHER is currently partnering with the largest residential production home builder in West Michigan on their Director of Marketing opportunity. In this role, you will develop and implement the marketing strategies and initiatives that will drive growth and brand recognition. You will collaborate with cross-functional teams to promote our residential construction projects, engage with potential buyers, and establish a strong presence in the market. 

What it's like to work here: 

This organization is built on being entrepreneurial, collaborative, and people-first, the kind of place where your ideas are heard by ownership directly and where your work translates into tangible results in the communities where people live.

What you will get to do::

  • Create and implement a marketing strategy that aligns with the company's objectives and growth plans for residential construction projects.
  • Oversee brand development and management, ensuring brand consistency across all marketing materials and touchpoints.
  • Lead the digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns to drive online visibility and lead generation.
  • Develop compelling content, including blog posts, videos, and infographics to educate and engage our target audience.
  • Conduct market research and analysis to identify industry trends, customer preferences, and competitive landscape, using insights to inform marketing strategies.
  • Manage public relations activities, including media relations, press releases, and community outreach, to enhance the company's image and reputation.
  • Oversee advertising campaigns and promotions, both online and offline, to reach potential customers effectively.
  • Develop and manage the marketing budget, ensuring cost-effective strategies that provide a strong ROI.
  • Build and manage a high-performing marketing team, providing guidance, coaching, and mentorship to team members.
  • Monitor, measure, and report on the effectiveness of marketing initiatives, using data to refine and improve strategies.

What will make you successful::

  • Bachelors degree in marketing, business, or related field.
  • At least 7 years of marketing experience, with at least 3 in a leadership role.
  • Strong understanding of digital marketing and social media platforms.
  • Exceptional project management and team leadership skills.
  • Excellent communication, negotiation, and interpersonal abilities.
  • Data-driven and results-oriented mindset.

Willingness to be onsite 5 days/week.

  • Must have the current and continuing right to work in the United States of America without restrictions or expirations.

Source: DISHER careers (Lever)

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