Earn Institutional BD & Growth

Binance
Hong Kong, Hong Kong SAR China
Remote

Who this role is best for

A natural match if you have institutional sales or product management experience in crypto or fintech.

Best fit for

  • Candidates with 3+ years in institutional sales or product management at CEXs or neobanks
    — “3+ years of experience in Institutional Sales, Growth & Products”
  • Individuals who have managed multi-BU deals and driven commercial metrics like AUM or TVL
    — “experienced and able to handle complex multi-BU / multi-product deals and understand commercials”
  • Professionals with a background in Earn products, yield/staking, or wealth management
    — “Experience in Earn, wealth management, yield/staking, financial products, CEX or broader crypto/DeFi strongly preferred”

Things to consider

  • The role is based in the Asia time zone, likely requiring alignment with Hong Kong-based operations
    — “Based in Asia time zone, ideally UTC+8 (±2)”

How to stand out

  • Highlight experience in cross-BU product development and client onboarding in your resume
    — “Onboard new earn institutional and VIP clients”
  • Demonstrate your ability to streamline SOPs and manage stakeholder communication in interviews
    — “Work with Earn Institutional team to streamline SOP, collaborations & escalations”
  • Emphasize your understanding of Earn product logic and how it aligns with institutional growth strategies
    — “Deep understanding of underlying operating logic of Earn products”
  • Showcase your experience in driving commercial metrics like AUM or TVL in your application materials
    — “driving commercial metrics (e.g. AUM / TVL / Revenue)”
  • Demonstrate fluency in both English and Mandarin to address the language requirement explicitly
    — “Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • onboarded new institutional clients
  • streamlined SOPs
Typical background
institutional salescryptocurrency industry

Skills & requirements

Required

Institutional SalesProduct ManagementCross-team CommunicationStakeholder ManagementMarket Analysis

Preferred

Cryptocurrency ExperienceWealth Management Background

Stack & domain

Institutional SalesGrowthProductsCommercial MetricsAUMTVLRevenueProduct/business Owner MindsetComplex Multi-bu/multi-product DealsCommercialsIndustry TrendsOpportunitiesEarn ProductsOnboardingEarn Institutional InitiativesVIP ClientsVIP Earn PlatformSOPCollaborationsEscalationsProduct ImprovementsCampaignsUniform OfferingsInternal CommunicationBDInstitutional DealsEarn GrowthCross-bu InitiativesAffiliatesCMKTSelf-drivenProactiveCross-team CommunicationStakeholder ManagementOperationsProject ManagementProduct ManagementFintechCryptoCEXNeobankEarnWealth ManagementYield/stakingFinancial ProductsCrypto/defiBilingual English/mandarinCoordinationOverseas PartnersStakeholdersMBACFACAIA

About the role

Original posting from Binance via Greenhouse

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Requirement

3+ years of experience in Institutional Sales, Growth & Products with experience driving commercial metrics (e.g. AUM / TVL / Revenue);

Strong product / business owner mindset - experienced and able to handle complex multi-BU / multi-product deals and understand commercials, industry trends & leverage opportunities.

Deep understanding of underlying operating logic of Earn products.

Self-driven and proactive. 

Strong cross-team communication & stakeholder management

Operations, Project or Product Management Experience at reputable fintech / crypto companies, preferably a CEX or Neobank or equiv. large organisation.

Experience in Earn, wealth management, yield/staking, financial products, CEX or broader crypto/DeFi strongly preferred.

Bachelor’s degree or higher in Business, Finance, Economics, or related fields. Advanced degrees or certifications (e.g., MBA, CFA, CAIA).

Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.

Based in Asia time zone, ideally UTC+8 (±2).

Responsibilities

Onboard new earn institutional and VIP clients.

Manage Earn Institutional Initiatives & direction of collaboration, campaigns, product development of VIP Earn Platform.

Act as a bridge between VIP Team & Earn Team

Work with Earn Institutional team to streamline SOP, collaborations & escalations

Turn cross BU requests into actual product improvements & campaigns

Uniform Earn Institutional offerings & Earn internal communication

BD - Institutional deals

Earn Growth side (long term alignment for Earn)

Apply the same strategy across other cross-BU initiatives - e.g. Affiliates, CMKT,

Why Binance

Shape the future of finance 

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle challenging projects in a fast-paced and innovative enviornment with autonomy

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Source: Binance careers (Greenhouse)

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