Aimed at mid-to-senior level media professionals with campaign management experience who can balance data-driven strategies and cross-functional collaboration. The role is based in Beirut and requires on-site presence for most of the week.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from WPP Media via Greenhouse
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About Essencemediacom: A Leading WPP Media Brand
Essesncemediacom is a new breed of media agency. Grounded in analytics & insights, and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
The Media Manager is responsible for leading the strategic development and execution of media campaigns across digital and traditional platforms to drive brand growth, audience engagement, and revenue. This role involves overseeing large-scale media budgets, managing media teams, and collaborating with cross-functional departments to ensure that media strategies align with the overall marketing goals.
Identify target audiences and determine the best media mix (digital, print, TV, radio, social) to reach and engage them effectively.
Collaborate with senior leadership to ensure media strategies align with broader business goals, including product launches, brand campaigns, and promotional events.
Oversee the execution of large-scale media campaigns from planning to execution, ensuring timely and effective deployment of media across all channels.
Manage both in-house media buying and coordination with external agencies, ensuring flawless execution and delivery of campaigns.
Monitor media plans and adjust strategies based on real-time performance data to maximize campaign effectiveness and optimize budget utilization.
Use data-driven insights to continuously improve media plans and make informed recommendations for future campaigns.
Present campaign results and strategic recommendations to senior stakeholders and executive leadership.
Provide strategic guidance to the media team, ensuring alignment with business objectives and encouraging innovation.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.
Create an Openenvironment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.
At least 4+ years’ experience in client facing role and campaign management
Experience in creating cross-media plans that deliver on client goals whilst having a solid understanding of how paid media channels (including performance based) work together
Functions as a primary point of contact for day-to-day campaign management and client requirements
Understands budget planning and prioritization to ensure it is aligned with the overall investment plan
Independent with the right skillset to coach junior team members in developing and implementing plans along with reporting
Refine ongoing reporting procedures and working practices
Identifies new opportunities for clients proactively
Work in alignment with Trading, Social, Web Analytics, Paid Search and SEO
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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Source: WPP Media careers (Greenhouse)