Field Marketing Manager (SF)

Baseten
San Francisco, CA
Hybrid

Who this role is best for

Geared toward experienced marketing professionals comfortable with event planning and sales alignment, with a focus on the San Francisco tech ecosystem and SaaS industry.

Best fit for

  • Candidates with 5-7 years in tech or SaaS field marketing and a strategic mindset for aligning with sales goals
    — “5-7 years of experience in field marketing in the technology or SaaS industry”
  • Individuals who thrive in collaborative environments and can manage multiple initiatives across teams
    — “Collaboratively with a growth mindset”
  • Professionals with a track record of optimizing demand generation programs to meet revenue targets
    — “Proven track record in delivering and optimizing demand generation programs to meet pipeline goals”

Things to consider

  • Travel commitment of up to 25% is required for events and meetings
    — “Ability to travel up to 25% for events and meetings”
  • Candidates must be actively using AI tools for their own productivity and workflow
    — “You actively use AI tools to drive your own productivity”

How to stand out

  • Highlight experience in event logistics and vendor coordination in your resume and interview responses
    — “Own program management, including event logistics, budget oversight, and vendor coordination”
  • Showcase your ability to analyze campaign effectiveness and provide actionable insights
    — “Analyze and report on campaign effectiveness, providing insights to optimize future initiatives”
  • Emphasize your experience in aligning field marketing with product marketing strategies
    — “Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Developing regional marketing strategies
  • Planning and managing events
  • Analyzing campaign effectiveness
Typical background
5-7 years of experience in field marketing in technology or SaaS industry

Skills & requirements

Required

Field MarketingEvent ManagementSalesforceHubSpotProject Management

Preferred

AI ToolsCPQ And Billing ConfigurationsMiddleware Tools (mulesoft)

Stack & domain

SalesforceHubSpotAI ToolsStrategic ThinkingProject ManagementCollaborationCommunicationMarketingSalesTechnologySaas

About the role

Original posting from Baseten via Ashby

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F https://www.baseten.co/blog/announcing-our-series-f/, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

As a Field Marketing Manager, you will lead the development and execution of regional marketing strategies to support sales goals, drive demand, and enhance brand awareness. This role requires a strategic thinker with a builder mentality that has a strong understanding of the New York or San Francisco tech ecosystem.

RESPONSIBILITIES

  • Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.
  • Plan and manage events to drive demand, accelerate pipeline, and engage customers.
  • Own program management, including event logistics, budget oversight, and vendor coordination.
  • Analyze and report on campaign effectiveness, providing insights to optimize future initiatives.
  • Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives.
  • Prioritize seller requests by expected revenue.
  • Represent Baseten at industry events and build brand presence in-market.

REQUIREMENTS

  • Bachelor’s degree in Marketing, Business, or related field.
  • 5-7 years of experience in field marketing in the technology or SaaS industry.
  • Proven track record in delivering and optimizing demand generation programs to meet pipeline goals.
  • Strong understanding of sales processes.
  • Proficiency with marketing tools such as Salesforce & HubSpot.
  • Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
  • Collaboratively with a growth mindset.
  • Strong interpersonal and communication skills with a collaborative mindset.
  • You actively use AI tools to drive your own productivity - in how you analyze data, structure problems, draft communications, and accelerate your work.
  • Ability to travel up to 25% for events and meetings.

BENEFITS

  • Competitive compensation, including meaningful equity
  • (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • (U.S. only) Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).

Source: Baseten careers (Ashby)

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